CREATE INVENTIVE CONCEPTS

Develop new ideas to boost your innovations


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Great ideas make great brands.

We transform insight into innovation. Our expertise in market trends combined with a real sense of creativity makes us a unique authority in the design of beauty success.

Tailored to each client, we imagine strategic territories, innovative concepts and appealing ideas.

brand and product INNOVATION

We empower brands to develop an innovative, future-proof strategy. Whether it is through helping clients to build upon their existing DNA or guiding them through a portfolio renovation, our in-house experts support and inspire future growth.

Our innovation services include strategic DNA enhancement, management of external marketing tools, and complete product design (concept, ingredient, formulation, naming).

Our clients are international brands, ingredient suppliers and contract manufacturers, for which we develop proprietary consultancy methods tailored to their specific development goals. Most of our missions are linked to a confidentiality agreement.


EXAMPLES OF MISSIONS


Ulé

Ulé Launch: Strategic DNA, scientific concept, product concept, textures, testing and ritual.

Arobase

Arobase by Cosmauvergne: DNA rework, creation of the concept: Arobase: Reconnect with your skin, positioning, strategy and storytelling

Demak'Up Project - Europe

Demak'Up Project - Europe

Creation of new makeup removal line and cotton science concept: positioning, strategy, scientific concept, names, consumer concept, texture and training tools.

Remède Project - USA

Complete relaunch of the Remède line (15 sku's): positioning, strategy, scientific concept, names, consumer concept, texture and copywriting.

diptyque - France & International

Creation of the Art du Soin face line and the Art of infused skincare concept: strategy, DNA, concept, ritual, consulting in development and training book. 


TECHNOLOGY ENHANCEMENT

We translate scientific innovations into appealing concepts. In a B2C capacity, we leverage insights and trends to help R&D departments design a story that will appeal to their partners. For B2B companies, we transform a scientific breakthrough into a compelling story.