Did you forget about French Touch? After a few explosive years driven by American indie brands, French Indies are on the rise…
A wave of optimism is arriving in Paris, with new indie beauty brands created by founders that propose creative and disruptive stories. More specifically, new French brands are opening the chapter of green beauty, with a contemporary French signature i.e. infused with sophistication, high refinement and sensoriality.
Here is a selection of new addresses in Paris we are happy to share. Crafted by young entrepreneurs who believe that the future is in experiential retail, the power of shareable spaces and green alternatives, these boutiques are truly innovative. These brands or retailers are also raising the bar in sustainability innovation, most of them proposing refillable products as a natural continuity of their concept. In France, more and more consumers favor more sustainable practices. In fact, 47% consumers have already bought products in bulk in 2017 (vs 38% en 1998 according to Credoc - one of the highest figures in Europe!). No wonder these new places expand the idea to beauty and personal care.
Have a look at the three "must visit" hot green spots in Paris.
Amalthea - The Lab-Boutique
This young, organic, sustainable and 100% made in France organic skincare brand just opened a lab-boutique in the Marais. Simple formulation and a line organized by moments.
❤️: we love the design-minded, peaceful space, sustainable & refillable packs.
39 Rue des Gravilliers, 75003 Paris
Kerzon - “Madeleine de Proust”
Founded by two brothers, Kerzon is a home fragrance and personal care brand that draws inspiration in travels and childhood. The store is “a paradise for flaneurs from the world” as expressed by the brand.
❤️ : Parisian graphic design (chic and fun), refreshing fragrances and ethical values (local, fair price, transparency).
68, rue de Turenne, 75003 Paris
The Naked Shop - Zero Waste / 100% Style
The Naked Shop is one of the first zero-waste Beauty store in Paris, made with style and energy. Oils and cosmetics can be refilled directly with the beautiful taps.
❤️ : special mention to the "self-service" system to freely refill products.
75, rue Oberkampf 75011 Paris
Thank you 🙏🏻 to the owners of these new spaces for sharing their stories and allowing us to take pics.
Cosmetics Inspiration & Creation will be issuing a French Touch Trend Report. For more information or to book a Paris Beauty Tour - Contact us !