WHAT WE TALK ABOUT WHEN WE TALK ABOUT TRENDS
from trends to innovations.
Deciphering today to better anticipate tomorrow. Because every social change has a direct impact on our brands.
Spotting innovation. Hunting that one disrupting product out there, to help you imagine your own.
Fueling you with trends and recommendations. From "blue sky" to "ready-to-use" ideas, we propose concrete recommendations, pragmatic approaches for the beauty players. Because a creative intuition always comes from an educated guess.
DISCOVER OUR CURRENT REPORTS
Time for Change - Inspiration from the USA - Skincare Edition is the latest Prospective Book from the Cosmetics Inspiration & Creation agency. Skincare is at the center of attention as consumers are turning away from the "insta-glam" to the "insta-self", focusing on wellness rather than on a surface driven image. Paradoxically, while the "real skin" trend is booming, the digital age also influences the new face of skincare. On the tech side, augmented reality, data science and machine learning are creating revolutionary tools that will change the Beauty game.
Emotions in Motion - Inspiration from the USA - Makeup Edition is the theme of this new forecasting report. Dynamized by multiple influences, from wellness to the new Z generation, the market is getting more emotional, as “makeup” becomes more than just a product. Makeup is not only a tool of empowerment but also a way to make consumers feel good about themselves, boost their ego and generate excitement.
Dive into the latest changes in the market (business, retail, social media) and get inspired with 6 prospective universes.
Seoul Inspiration - Inspiration from Korea - is our Inspiration Book dedicated to makeup and skincare trends in Korea. In 2018, The K-Beauty market is still an immense source of inspiration, as well as one of the Top 3 country of exports and a major disrupting force in the industry. The local cosmetics market still show strong growth despite the China Thaad crisis. Due to an increased confidence from consumers, color makeup is also blooming, driven by bolder influencers flashing Instagram-worthy looks.
Disrupting the Retail Landscape is a special issue exploring the major changes in the worldwide retail landscape. We examine how the digitalization and humanization paradox has influenced consumer behavior, leading to an evolution in retail. Consumers are looking for both empowerment through technology and, at the same time, for emotion, altruism and human connections. The shopping journey has been revolutionized in the digital age, and brands must revisit the traditional retail model.
MORE INSPIRATION FROM OUR REPORTS
GET AHEAD OF THE SOCIAL MEDIA GAME
Every month we edit our Instabook.
A social media report featuring:
•the hashtags of the month
•the trending looks from macro and micro influencers
•the hottest makeup trends
•the latest hot releases and the new Insta brands.
Contact us for more information.
WHAT’S UP ?
SNACK ON THE HOTTEST TRENDS
In a hurry?
Twice a year, we publish two What’s Up Seoul & USA
A condensed Beauty report encapsulating the very best of retail, makeup & skincare in South Korea and America, with a business overview on the market’s data.
our workshop FORMAT
INSPIRING IDEAS CONNECTING YOUR TEAMS
Our presentations can take place in the client's office or in a specific venue. They includes the trend report, inspirational boards and products analysis.
•Classic session: 90 to 120 minutes sessions (including new product showcase).
•Inspiration Workshops : a full day session devoted to generating innovative ideas.
introducing: the inspiration bar
A TACTILE AND SENSORIAL EXPERIENCE TO DIVE INTO BEAUTY
Have you heard of our Inspiration Bar?
Tailor-made for your needs, our bars help your teams dive into Beauty, introducing a menu of the latest most interesting skincare & makeup products selected from our Beauty baskets.
In only an hour, our bar-tenders will walk you through disruptive textures, surprising effects and delicious smells to give you a fresh view of what's up on the market and boost your creativity.
Any particular need? We will focus our menu on a theme to help you target your new strategy at the bar.
Pick up from the menu and we will prepare the appropriate products from our Beauty baskets to inspire your innovation process.
Contact us for more information.