CREATE INVENTIVE CONCEPTS

Develop new ideas to boost your innovations

great ideas make great brands.

We transform insight into innovation. Our expertise in market trends combined with a real sense of creativity makes us a unique authority in the design of beauty success.
Tailored to each client, we imagine strategic territories, innovative concepts and appealing ideas.

bEAUTY INNOVATION

We empower brands to develop an innovative, future-proof strategy. Whether it is through helping clients to build upon their existing DNA or guiding them through a portfolio renovation, our in-house experts support and inspire future growth.

Our innovation services include strategic DNA enhancement, management of external marketing tools, and complete product design (concept, ingredient, formulation, naming).

Our clients are international brands, ingredient suppliers and contract manufacturers, for which we develop proprietary consultancy methods tailored to their specific development goals. Most of our missions are linked to a confidentiality agreement.

SOME OF OUR WORK

Ulé

Ulé Launch: strategic DNA, scientific concept, product concept, textures, testing and ritual.

Arobase by Cosmauvergne: DNA rework, creation of the concept: Arobase: Reconnect with your skin, positioning, strategy and storytelling

Creation of new makeup removal line and cotton science concept: positioning, strategy, scientific concept, names, consumer concept, texture and training tools.

Complete relaunch of the Remède line (15 sku's): positioning, strategy, scientific concept, names, consumer concept, texture and copywriting.

Creation of the Art du Soin face line and the Art of infused skincare concept: strategy, DNA, concept, ritual, consulting in development and training book.

OTHER RECENT PROJECTS

New skincare range for an American brand launched internationally

Brand diagnosis for a Korean company and optimization recommendations
Creation of new makeup concepts for a major French luxury brand
Positioning, strategy, scientific concept, and lab brief for a new anti-aging range
Creation of a product collection for a formulation laboratory (B to B)

TECHNOLOGY ENHANCEMENT

We translate scientific innovations into appealing concepts. In a B2C capacity, we leverage insights and trends to help R&D departments design a story that will appeal to their partners. For B2B companies, we transform a scientific breakthrough into a compelling story.