From May 16 to 18, 2025, the Carreau du Temple in Paris hosted the third edition of The New Well, a festival dedicated to the future of beauty and well-being. Our team attended the three-day event to explore emerging trends and innovations firsthand. Gathering over 100 pioneering brands and industry leaders, the experience offered masterclasses, product demos, and networking across beauty, wellness, nutrition, and lifestyle.

The New Well Festival - *Photo By Cosmetics IC*

The Next Step in Asian Beauty: A Tech-Driven Revolution

Bijo: The Essence of Japanese Beauty Tools

Founded by beauty expert Keiko Suyama, Bijo is Paris’s premier destination for cutting-edge Japanese beauty technology. The boutique features advanced tools such as the YA-MAN MediLift EMS Lifting Mask, which uses electrical muscle stimulation to tone and sculpt the lower face, specifically targeting the Masseter and Zygomaticus muscles.

Another highlight is the CoreFit Face-Pointer II, a precision device for targeted lymphatic drainage and muscle relaxation. It includes two attachments: a Single Rod for focused pressure and a Triple Rod for gentle, distributed stimulation across broader areas like the cheeks and forehead. These professional-grade tools allow users to achieve salon-quality results at home, improving skin texture, firmness, and radiance with regular use.

Maison Kōzane: The Parisian Home of High-Tech K-Beauty

While much of the K-Beauty wave centers on affordable, youth-focused products, Maison Kōzane curates high-end, niche brands and advanced tools that replicate professional facial treatments at home.

Among the innovations showcased was the Korean Air Brush Lift using Ruby-Cell technology, a patented device that blends airbrush application with lifting massage techniques for facial contouring and enhanced glow. Another standout was La Nouvelle Peau The Lift Pro, which uses near-infrared light to reduce inflammation, tighten pores, and enhance skin texture, offering an alternative to traditional clinical treatments.

Science Meets Skincare: The Rise of Medical-Grade Beauty

Skin Diligent: Epigenetic Skincare for Cellular Longevity

Skin Diligent stands at the forefront of a new wave in skincare, leveraging the science of epigenetics to influence skin health at the cellular level. Their products are powered by epigenetic ingredients, antioxidants, and microbiome-friendly actives, targeting the eight hallmarks of cellular skin health, from telomere protection and melanin regulation to regenerative capacity and hydration. The brand's technology is designed to optimize the skin's ability to repair and renew itself.

Among their product range, the Vitamin C Serum-in-Oil stands out. Unlike traditional water-soluble Ascorbic Acid, this serum uses a stable, oil-soluble form of Vitamin C that penetrates deeply without causing irritation or oxidation, delivering potent antioxidant protection directly at the cellular level.

Clarté Laboratoire: Ophthalmology-Inspired Precision for Skin Longevity

Clarté Laboratoire, born from over 20 years of expertise at Horus Pharma in preservative-free ophthalmic care, brings a unique medical perspective to skincare. The brand's mission is to optimize cellular resilience and prolong skin longevity by applying the strictest medical standards to every product.

Clarté's formulas are sterilized using UHT technology, preservative and fragrance-free, and contain a maximum of 15 rigorously selected ingredients to minimize the risk of irritation and maximize efficacy. The innovation extends to packaging, with airless, patented glass bottles that protect formulas from oxidation and contamination, ensuring the integrity of each active ingredient over time.

Breaking the Mold: Disruptive Formats & Unconventional Innovations

Lyfta: Facial Kinesiotape - A New Era of Non-Invasive Skin Lifting

Lyfta introduces pre-cut kinesiotape patches, specifically engineered for the delicate skin of the face. Inspired by medical kinesiology, these patches are designed to increase blood circulation, stimulate lymphatic drainage, and support facial muscles, without releasing any active ingredients. These patches facilitate oxygen and nutrient delivery, support collagen and elastin production, and promote skin lifting and toning.

The Cheek and Mouth Kit features two shaped tapes, each tailored to target areas like marionette lines, nasolabial folds, cheekbones, and mouth corners.

Ozza: Fresh Skincare Powered by High Pressure Processing (HPP)

Ozza uses High Pressure Processing (HPP), a technique from the nutrition world, now applied to cosmetics. Unlike conventional methods that rely on heat or preservatives (which can degrade active ingredients), HPP preserves nutrients in their purest, most bioactive form. Through this process, the formulas maintain their potency and absorption properties, supporting the skin's natural functions. All products in this line come in single-use sachets to guarantee freshness.

Maison Kosé: Japanese Heritage Meets Scientific Precision

Maison Kosé brings Japanese beauty expertise to France through its Decorté and Sekkisei Blue product lines. Sekkisei Blue applies the Kampo philosophy's three fundamental elements to skincare: Ki (vital energy), Ketsu (blood circulation), and Sui (water balance). The brand's diagnostic approach determines a personalized serum-oil formulation based on these elements.

Each component serves a specific function: Ki supports vital processes, Ketsu ensures nutrient transport and skin radiance, while Sui maintains hydration levels. Through this system, Sekkisei Blue aims to restore balance among these elements for optimal skin health.

The CIC Take

The New Well 2025 demonstrated the convergence of scientific innovation, sustainability, and experiential beauty. Drawing from Asian beauty traditions, medical advances, and emerging brand innovations, the skincare industry is evolving. This transformation points to a future where skincare solutions become increasingly personalized, technologically advanced, and adaptable to individual needs.

Our team of experts is available to work on your latest innovations or tailor an inspiration report specific to your need.

Contact the team for more details.