INNOVATION AT CES 2025

This year’s CES 2025 showcased a captivating blend of innovation, emotion, and practicality, highlighting how technology continues to blur the line between functional utility and emotional connection. From robotics to personalized skincare, here are some standout innovations that inspired us and offer intriguing implications for the beauty and wellness industries.

Credits: Mirumi by Yukai Engineering

Mirumi: A Futuristic Take on the Charm Trend

Charm trends are evolving in extraordinary ways, and Mirumi, the robotic companion, is a prime example. This clip-on creature is designed to evoke deep emotional connections by mimicking the behaviors of a shy baby. Responding to touch and sound, Mirumi redefines our interactions with technology by encouraging moments of bonding. It’s a fascinating exploration of how future-forward designs can tap into human emotions to create meaningful connections, even with machines.

Credits : Yukai Engineering - Dezeen

Nékojita FuFu: The Minimalist COOLING Robot

Nékojita FuFu by Yukai Engineering brings simplicity and whimsy to the forefront of innovation. This tiny, cat-shaped robot blows air to cool down hot food or drinks using a randomized “Fu-ing” algorithm that mimics human behavior. At a hyper-competitive tech fair filled with groundbreaking advancements, this minimalist device stood out as a comforting reminder of how emotional connections, even with seemingly frivolous products, can resonate deeply in an increasingly complex world.

Credits: Therabody

Therabody Coach: Personalized Wellness Through AI

Therabody, known for its popular massage guns, unveiled Coach, an AI-powered digital recovery platform that sets a new standard in wellness technology. Integrated into Therabody’s app, Coach analyzes user data and feedback to provide personalized recovery routines and wellness recommendations. For example, if you’ve just completed a 5K run, Coach will suggest recovery techniques tailored to your activity to reduce soreness and enhance performance. This innovation emphasizes how data-driven personalization can make wellness more accessible and impactful, offering exciting possibilities for beauty and self-care technologies.

Credits: L’Oréal Groupe ©

L’Oréal Cell BioPrint: A Revolution in Skin Intelligence

One of the most groundbreaking unveilings was L’Oréal Cell BioPrint, a tabletop device rooted in longevity science and advanced proteomics. In just five minutes, this portable lab-on-a-chip analyzes the protein composition of a user’s skin to reveal its aging trajectory and provide personalized skincare insights. This innovation marks a significant leap forward in consumer skin intelligence, empowering users to make more informed choices about their skincare routines. It’s a clear indication of how the beauty industry is leveraging science and technology to push the boundaries of personalization.

THE CIC TAKE

CES 2025 reminded us that innovation isn’t just about advancing performance or features. The most impactful developments are those that combine cutting-edge technology with emotional resonance, simplicity, and a focus on human connection. Whether it’s bonding with a robotic charm, finding comfort in whimsical devices, or unlocking the secrets of personalized wellness and skincare, the future of innovation is as emotionally compelling as it is functional.

At Cosmetics Inspiration & Creation, we’re always on the lookout for transformative trends and innovations that shape the future of beauty and wellness. Visit our website to explore our latest reports on skincare, makeup, and emerging technologies that are set to redefine the industry.

LONDON INSPIRATION TOUR

The team recently went to London, seeking inspiration in the most innovative retail spaces and product innovations. Along the way, we discovered captivating concepts that merge creativity and commerce, from immersive pop-ups to thoughtfully designed flagship stores.

Discover four of our favorite finds from London:

Beauty Pie London - Photo Cosmetics Inspiration & Creation

Beauty Pie

Pop up in Mayfair (November 22 to December 1, 2024)

With its Mayfair’s pop up, Beauty Pies introduced a tactile way to explore its online offerings. Situated at 35 Brook Street, the space featured the brand’s 2024 gifting collection and hero products across skincare, makeup, fragrance, and body care.

Visitors could test products, attend workshops with industry experts, and place online orders with complimentary express shipping. A dedicated photo booth added an interactive touch, encouraging social media engagement and amplifying the brand’s festive presence.

Benefit - The Benemart

Carnaby Street (since November 13, 2024)

Benefit has opened a fourth Benemart pop-up installation, reimagining its Carnaby Street boutique with a playful grocery store-inspired theme. Visitors can grab a shopping cart and wander through aisles where iconic products like the POREfessional Primer and Precisely, My Brow Pencil are reimagined in nostalgic packaging, including "Peas, Love & Pores" cans and "Whole Latte Lashes" coffee cups. This playful design adds a storytelling element to the shopping experience.

In November, Benefit expanded the concept with its first virtual 3D shopping experience, offering an immersive online shopping experience.

The Benemart by Benefit - Photo by Cosmetics Inspiration & Creation

IKEA’s Hus of FRAKTA - Photo by Cosmetics Inspiration & Creation

Ikea - Hus of Frakta

Pop up on Oxford Street (November 28, 2024 to March 2025)

IKEA’s Hus of FRAKTA reimagines its iconic blue bag as the centerpiece of a conceptual pop-up on Oxford Street. The space features a gallery-style display celebrating the FRAKTA bag’s cultural significance and a curated collection of products inspired by its signature blue. Visitors can personalize their FRAKTA bags with bespoke lettering at the in-store atelier or immerse themselves in an experience that evokes stepping inside the bag, complete with ASMR soundscapes, mirrored walls, and 3D lighting. The visit concludes with a playful “press for candyfloss” wall offering blue candy floss.

Located next to the upcoming IKEA Oxford Street store, the pop-up highlights democratic design while elevating an everyday essential to a design icon.

Pureseoul

Westfield, London

As K-Beauty continues to influence the global beauty market, PureSeoul offers a curated experience celebrating over 60 Korean brands, including viral favorites like Medicube and Aprilskin.

Opened in December 2023, the Westfield store features highlights such as a dedicated sheet mask wall and TikTok sensations like Laka’s Soul Vegan Lip Balm. Positioned as a hub for K-beauty enthusiasts, PureSeoul’s strategic partnerships with leading brands enrich London’s dynamic beauty scene, bringing the best of Korean innovation to a wider audience.

PureSeoul at Westfield - Photo by Cosmetics Inspiration & Creation

INSPIRATION TOURS

Our Inspiration Tours are individually tailored guides to the world’s best beauty cities. From the K-beauty capital of Seoul to the laid-back cool of Los Angeles - we know where to shop and what to see to inspire your next innovation.

Contact the team today for more information.

Follow us on LinkedIn (Cosmetics Inspiration & Creation) and on X, Instagram and TikTok (@cosmeticseeds)

TREND INSPIRATION: SS25 beauty Snapshot

Palomo Spain NYFW SS25 - Lexie Moreland WWD

Following a packed SS25 fashion week schedule, the Cosmetics IC team highlights the most inspirational beauty looks from Paris, Milan, London, and New York.

Loewe PFW SS25

Simone Rocha LFW SS25

Loewe (PFW) went futuristic with oversized, silver cat eyes, giving the models an otherworldly and avant-garde appeal. There was a dramatic touch of nature at Simone Rocha (LFW), where floral masks made of carnation petals mirrored the collection for a breathtaking runway look.

Area NYFW Fall 2024

Chopova Lowena LFW SS25 - @laurenfreynolds

Area (NYFW) marked its 10th anniversary with a striking, all-over beauty statement. Tattoo-like stencils across models’ faces and bodies echoed the fingerprint-like patterns on the garments. Colourful clusters of gems framed the eyes in a sharp, wing-like design at Chopova Lowena (LFW), adding charm and sparkle to a standout beauty look.

Marni MFW SS25

Palomo Spain NYFW SS25

Marni (MFW) made waves with ultra-arched, pencil-thin eyebrows, blending old-school glamour with avant-garde beauty. Palomo Spain (NYFW) stunned with slicked-back hair and bleached brows, paired with bold orange accents for an avant-garde finish.

Diesel MFW SS25

Mugler PFW SS25

Diesel’s models (MFW) stunned with colored contact lenses, pushing fashion into sci-fi territory with a look straight out of Dune. Known for their bold designs, Mugler (PFW) pushed boundaries with sharp, V-cut bangs that covered the models’ faces, adding an ultra-edgy vibe.

The CIC Take

This is just a snapshot of our analysis from Fashion Week - contact us for our latest in-depth report.

Credits:
@theimpression_
Loewe
Simone Rocha
Area
@laurenfreynolds
Marni
Palomo Spain
Diesel
Mugler

PARIS INSPIRATION TOUR: Must-see stores in Le Marais

Continuing our Inspiration Tour of Paris, the team highlights its most inspiring new spots in Le Marais, a neighbourhood known for its mix of independent boutiques and innovative concept stores.

Discover some of our must-sees in Le Marais:

Korres - Photo Cosmetics IC

Korres

76 Rue Vieille du Temple, 75003

The Korres boutique in Paris's 3rd arrondissement symbolizes the Greek brand's commitment to natural beauty and botanical science. The store seamlessly blends apothecary tradition with scientific innovation, creating a warm and welcoming atmosphere reminiscent of an old pharmacy. The boutique’s material palette of stone, wood, and glass fosters an organic ambience that reflects the ingredients' purity.

Products are displayed by range and organized by skincare category or ingredient. Posters on the walls highlight the benefits of key ingredients such as honey and Greek yoghurt.

DOVER STREET MARKET

35-37 Rue des Francs Bourgeois, 75004

The iconic retail concept of Dover Street Market, founded by the visionary designer Rei Kawakubo, has landed in a 17th-century Parisian mansion. The store experience is rooted in discovery and driven by experimentation, distinguished by its innovative fusion of art, fashion, and culture set within a disruptive retail environment. Unlike traditional stores, DSM is conceived as an artistic space where every corner offers a new narrative. The interiors are intentionally non-linear, featuring bold art installations, innovative architectural structures, and product displays that challenge conventional retail design. Clothing is showcased on rounded, curved forms, ensuring that no piece touches the walls, creating a fluid, immersive experience. Raw materials like concrete, metal, and wood create an industrial aesthetic, contrasting with luxurious elements and contemporary artworks. The store operates as a living art gallery, allowing customers to explore and discover iconic fashion pieces in a setting that constantly evolves.

Dover Street Market Paris - Photo Cosmetics IC

Dover Street Parfums -  Photo Cosmetics IC

DOVER STREET PARFUMS

11 bis Rue Elzevir, 75003

Dover Street Parfums is the only DSM location in the world devoted entirely to beauty, featuring a carefully curated selection of niche brands known for their unique vision. The store's design is distinctly futuristic, starkly contrasting its surroundings. Fragrances are displayed in egg-shaped niches, showcasing iconic fashion favourites like Maison Margiela, Helmut Lang, and Byredo, alongside cult brands like Arpa Studios, Golf le Fleur, and Raer, as well as scientific skincare lines. Spanning two floors, the store strongly emphasises non-binary cosmetics, reflecting a modern approach to beauty.

The store layout is designed to invite customers to explore and uncover hidden gems in its various nooks and crannies, offering a shopping experience filled with unexpected discoveries.

NEURAé

48 Rue Sainte-Croix de la Bretonnerie, 75004

The Neuraé concept store goes beyond merely selling products; it fosters a holistic experience that encourages customers to connect their emotional well-being with their skincare routine, establishing itself as a must-visit destination for innovative wellness spaces.

The store offers the brand's full range of products and features three distinct spaces dedicated to education and wellness. These include a meditation corner, a masterclass area, and an interactive headband experience. Here, a headband connects to a screen where the wearer’s emotions, evoked by applying Neuraé products, are visualized as artistic expressions. This interactive approach blends skincare with emotional well-being, making the store a truly immersive experience.

Neuraé - Photo Cosmetics IC 

INSPIRATION TOURS

Our Inspiration Tours are individually tailored guides to the world’s best beauty cities. From the K-beauty capital of Seoul to the laid-back cool of Los Angeles - we know where to shop and what to see to inspire your next innovation.

Contact the team today for more information.

Follow us on LinkedIn (Cosmetics Inspiration & Creation) and on X, Instagram and TikTok (@cosmeticseeds)

PARIS INSPIRATION TOUR: Around the 8th arrondissement

The team recently wandered from the 8th to the 1st arrondissement, seeking inspiration in Paris’s most innovative retail spaces. Along the way, we encountered the diversity and depth of the city’s shopping scene - from dynamic pop-ups to immersive concept stores.

Discover 6 of our favorite finds from the 8th:

KAIST X AMOREPACIFIC - Photo Cosmetics IC

KAIST X AMOREPACIFIC

Centre Culturel Coréen, 20 rue la Boétie, 75008

A collaborative installation from KAIST (Korea Advanced Institute of Science and Technology) and the K-beauty group Amorepacific explores the fusion of technological innovation and beauty. Merging minimalist Korean design with interactive technology, the experience begins with a skin tone scanner that identifies the visitor’s ideal color palette and recommends products from the Amorepacific brand, TONEWORK. Following this, AI technology analyzes the specific undertones of the skin using a small card placed on the jaw to suggest the most suitable shade of Hera foundation, tailored to desired preferences (a luminous finish, a darker shade, or specific undertones like yellow or pink). The recommended shades can then be tested on-site, with over 205 custom foundation options available. Purchases, however, must be made online.

CAFE DE LA ROSE

52 Avenue des Champs-Élysées, 75008

Located on the iconic Champs Elysées, the Café de la Rose Lancôme offers a multisensory experience that captures the essence of the brand through its star ingredient: the rose. Upon entering, the subtle fragrance of roses immediately immerses visitors in the Lancôme universe. The café's décor is a palette of pinks, accented with touches of gold and white, and accompanied by oversized floral motifs and elements inspired by the brand’s fragrances. A cafe counter serves rose-inspired pastries crafted by Nina Metayer (recognized as the world's best pastry chef in 2023 and 2024), which can be eaten out on the flower-covered terrace or taken away in personally customized gift boxes. The whole experience is elevated by dancing robots that pluck a Lancôme rose from a display, allowing customers to spray it with their chosen fragrance.

CAFE DE LA ROSE - Photo Cosmetics IC

SKIMS POP-UP - Champs Elyséess - Photo Cosmetics IC

SKIMS

60 Avenue des Champs-Élysées, 75008

The SKIMS pop-up store (until September 3rd), situated in the atrium of the Galeries Lafayette Champs Élysées, presents an edited selection of products from the celebrity brand. Though located at the heart of the department store, the presence of SKIMS is signposted by mannequins dressed in the brand's signature shapewear, displayed prominently at the entrance and along the main staircase. The pop-up allows clients to explore the Fits Everybody line, featuring underwear, bodysuits, and t-shirts, as well as the Seamless Sculpt collection, which includes shapewear, loungewear, and ready-to-wear pieces in cotton. Additionally, select items from the swimwear collection are also available.

ON

65-67 Avenue des Champs-Élysées,75008

Cult running shoe brand ON has unveiled its second store in Paris and its largest to date. The 1,513m² flagship occupies a classic Haussmannian building, but the Parisian charm on the exterior gives way to an industrial and functional interior that has become a signature aesthetic of the performance-led brand. Stone walls, LED light panels, and concrete floors create a modern, minimalist atmosphere, complemented by industrial display units, counters, and stainless steel shelving. The store spans three levels: the first floor features tennis and training collections, the lower level is dedicated to running shoes, bags, and accessories, and the upper level showcases lifestyle products, indicating the brand's expansion into a broader fashion label.

ON - Champs Elysées - Photo Cosmetics IC

Issey Miyake Paris - Photo Cosmetics IC

ISSEY MIYAKE

28 Rue François 1er, 75008

Located on Rue François 1er, the 360m², two-storey ISSEY MIYAKE store combines art and fashion in a setting characterized by contemporary architecture. The interior, crafted by Tokyo-based designer Tokujin Yoshioka, features two walls entirely covered in anodized aluminum, painted in a custom shade of orange, creating an energetic and futuristic atmosphere. The store reflects Issey Miyake's approach, emphasizing minimalist design and a detailed exploration of materials and forms, consistent with the brand's avant-garde ethos. The store is designed to function as an integrated brand experience, displaying the innovation and craftsmanship associated with the brand's global reputation. Here, visitors can discover elements from the Pleats Please, Homme Plissé, A-POC ABLE, Bao Bao, and 132 5 collections, with the Homme Plissé collection further supplemented by an explanatory corner featuring videos that delve into the details of the collection.

MAISON DYPTIQUE

7 Rue Duphot, 75001

Designed as a living space, this 400 m² boutique on Rue Duphot blends retail with culture, within the architectural elegance of a Parisian apartment. The boutique is a showcase of craftsmanship and artistry, hosting exhibitions, workshops, and events throughout the year. A key feature of the Diptyque experience in this boutique is the dedicated space for fragrance customization. In the summer, the boutique transformed to host an ephemeral space celebrating the centenary of Villa Noailles, where ten young French artists were given carte blanche to create unique decorations on the large-format candles available for sale.

Diptyque - Photo Cosmetics IC

INSPIRATION TOURS

Our Inspiration Tours are individually tailored guides to the world’s best beauty cities. From the K-beauty capital of Seoul to the laid-back cool of Los Angeles - we know where to shop and what to see to inspire your next innovation.

Contact the team today for more information.

Follow us on LinkedIn (Cosmetics Inspiration & Creation) and on X, Instagram and TikTok (@cosmeticseeds)

TikTok: July 2024 Trend Inspiration

Sources: @illumin_arty / @christendominique / @hayleybuix

Every month the Cosmetics IC social media team takes the pulse of TikTok to unearth the biggest beauty trends, viral hacks and buzzing products. In July, summer skin is high on the agenda with the rise of a new bronzer hack, and character-driven looks continue to capture the imagination of creative makeup fans. Read on to discover which pop icon’s look is on everyone’s moodboard this month.

1. Bronzer as concealer - New beauty hack

TikTokers are trying a new technique to correct the color of dark undereye circles. The trick is to use bronzer as a color corrector to darken the area around the eyes, blend, and then apply concealer over the top. The warm tones in the bronzer cancel out the purple tones in the dark circles and open up the features to create more definition. The trend demonstrates the expanding use of bronzers beyond traditional applications.

#concealerhack (711.8M total views in the US)

@christendominique / @mimiermakeup / @makeupbymonicaa/

 2. Flower bag hack - arty vibes

TikTokers are becoming increasingly skilled at finding ways to express their creativity. This month, they are using a technique that involves filling a small plastic bag with water, tying it then painting the bottom in bright colors. The painted side of the bag is then pressed against the skin, leaving the impression of a flower. More detail is then added by hand, to create bold and intricate artworks.

#flowermakeup (33M total views in the U.S)

@illumin_arty / @natashajanewood / @hicosmina

3. Lisa Blackpink makeup - Kpop Tok

K-pop star Lisa from Blackpink has triggered a new trend on TikTok with the release of the video for her solo single “Rockstar”. Fans are transforming into Lisa’s high-glam look, with ethereal skin, double-lined iridescent eyes, super-glossy lips, and crystal accents.

#lisablackpink (794.6M total views in the U.S)

 @hayleybuix / @taontm / @abigelic

The Cosmetics IC Take

Our new trend report, Higher Perspectives: Makeup Inspiration from the U.S., explores how treat culture continues to impact the U.S. beauty sector, which filters through in TikTok users’ love of high glamour and celebrity-inspired looks (#lisablackpink). The report also examines how new consumer archetypes are adopting an art student mentality to experimentation, thinking outside of the box to bring new levels of creativity and invention to the makeup space (#flowermakeup).

For more information on our Social Books, Inspiration Reports and consultancy services, contact us.

Sources: Cosmetics IC – July 2024 

Spate NYC - US TikTok searches - MoM (From June 16, 2024 to July 14, 2024 vs May 19, 2024 to June 16, 2024)

Key Skincare Trends on Social Media

Deathtostock – Photography by Shauna Summers

Social media’s role in beauty continues to expand and evolve from a place of inspiration to a source of innovation. New trends, techniques, and semantics cascade from the online universes of TikTok and IG to the offline world, changing the very culture of skincare and makeup. With the power to create new narratives that alter consumer behaviors, social media is more than just a playground – it’s an essential insight tool.

Every month, the Cosmetics IC team works alongside social media data analysts (Spate and Tribe Dynamics) to decipher the latest beauty trends, identify the most inspiring influencers and spotlight the buzzing products that are shifting the dial on beauty.

Here is a snapshot from our latest skincare social analysis, taken from March 2024:

Top 3 Skincare Brands March 2024(1) – Propelled by Younger Generations.

N° 1. (in EMV) Summer Fridays: +140% YoY

Summer Fridays celebrated its 6th birthday in March with the launch of the Jet Lag Overnight Eye Serum, building on the success of its original hero product – the Jet Lag Mask. Every birthday deserves a good party, and the brand hosted its own at The Grove Los Angeles, with a travel-inspired pop-up called “In The Clouds”. Customers could sample the new products and shop limited edition merch in a dreamy, minimalist setting.

N° 2. (in EMV) Glow Recipe: +141% YoY

The Korean-inspired brand is one of Gen Alpha’s favorite skincare brands, boosted by Tiktok (representing 33% of their EMV). It was also boosted by the launch of the Watermelon Glow Niacinamide Hue Drops at the end of February, which was promoted with a number of viral activations, including “The Dewy World of Glow Recipe” pop-up at Times Square on the 22nd of March. Customers received a complimentary engraving on a full-size purchase of Watermelon Glow Hue Drops or Dew Drops.

N° 3. (in EMV) Sol de Janeiro: +114% YoY

Always a much-talked-about brand on TikTok, Sol de Janeiro is adored by Gen Z (and increasingly by Gen Alpha), tapping the algorithm with videos that explore their product’s more playful and sensorial aspects. The new Rio Radiance SPF 50 collection (sunscreen spray, oil and lotion) was launched in March with a video starring celebrity influencer Sofia Richie Grainge.

Top TikTok Skincare Trends March 2024 – Savvy consumers find new paths for skin solutions adapted to their needs and wallets.

Skin Streaming – Simplified Skincare Routines

#skinstreaming (51.3M views)(2)– Influencer to watch: @dermguru

Skin Streaming is a trend focused on simplifying skincare routines by using fewer products that serve multiple purposes, rather than relying on a multitude of single-use products. “Skin Streaming” achieves a +34460% MoM and a +16660% YoY increase.(3)

Matte Sunscreens – Shine-Free Protection

#softmattesunscreen (13.1M views)(2) – Influencer to watch: @paularmzz

Matte sunscreen offers sun protection while avoiding a greasy or shiny finish. Trending products include Bubble’s Solar Mate and Joseon’s Matte Sun Stick. “Matte Sunscreen” achieves a +2533% MoM and a +507% YoY increase.(3)

Turmeric Masks – Homemade Radiance Remedies

#turmericfacemask (42.9M views)(2) – Influencer to watch: @anci.social

In March, Turmeric Masks experienced a surge in popularity as internet users crafted their own glow-inducing topical remedies. Turmeric’s rich antioxidant and anti-inflammatory properties are believed to bring brightening and radiance to the skin. “Turmeric Mask” achieves a +92% MoM and a +222% YoY increase.(3)

Buzzing products on TikTok – Highlights the ever-growing interest in K-Beauty and porcelain skin.

Cosrx – The 6 Peptide Skin Booster

#skinflooding (265.9M views)(2)

COSRX’s 6 Peptide Skin Booster, introduced in August 2023, is gaining visibility thanks to the growing interest in the skin flooding trend. Skin flooding, akin to moisture sandwiching, hydrates by layering products with diverse ingredients and delivery methods, with Hyaluronic Acid as a key player. “Skin Flooding” has surged by +2292% MoM.(3)

I’m From – Rice Toner

#ricetoner (93M views)(2)

I’m From’s Rice Toner has been instrumental in shaping the rice toner trend, alongside brands like Tirtir, amid a growing interest in K-beauty. Rice toner, infused with rice extracts, aims to hydrate, brighten, and refine the complexion. “Rice Toner” has surged by +2955% YoY.(3)

SKNBODY – Hair Identifier Spray

#sknbodysprayfacialhairshavekit (159M views)(2)

Launched in February 2024, the Sknbody Hair Identifier Spray aims to simplify dermaplaning by coloring hairs white, making them more visible for precise shaving. When influencers began testing the product in March, it caused a big buzz on social media, with some videos clocking up over 15 million views.(2)

Learn more

For more information on our Social Books, Inspiration Reports and consultancy services, contact us.

A special thank you to our data partners Tribe Dynamics and Spate.

About Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration. The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations and market data, and deciphering the latest product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers and beauty chemists work closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands to elevate their scientific message and inspire future-proofed innovation.

Contact

For more information, email the team at contact@inspiration-creation.com or visit the website at www.inspiration-creation.com.

Follow us on LinkedIn (Cosmetics Inspiration & Creation) and on X, Instagram and TikTok (@cosmeticseeds).

(1) Tribe Dynamics USA – March 2024 – All social media: Instagram, Youtube, Facebook, Twitter, TikTok, Pinterest, Blog – Progression Month over Month (Mar 2024 vs Feb 2024) – EMV: Earn Media Value
(2) Cosmetics IC Manual Count – TikTok – March 2024
(3) Spate – US TikTok searches – Month over Month (Mar 2024 vs Feb 2024) & Year over Year (from Apr 2023 to Mar 2024 vs Apr 2022 to Mar 2023)

THE RISE OF PRO-AGING: TRANSFORMING THE NARRATIVES AROUND AGE

Source: Haus Labs

The relation to aging is in deep metamorphosis, and the Beauty industry needs to adapt to this evolution. With Gen X and Boomers living longer and looking to age gracefully, and Gen Z undertaking preventive measures like Botox, the “anti-aging” market is shifting toward a well-aging movement. The longevity narrative infuses all categories, from skincare to makeup, transforming the conversation around “anti-aging beauty” (a taboo word since 2017 in Allure USA magazine). 

In its latest Inspiration Report: Beauty Protopia, Cosmetics Inspirations & Creation explores the trend for Pro-Aging Solutions and spotlights the demand for products that empower healthier (not younger) aging. 

The tide is turning on anti-agism. From the success of ABC’s The Golden Bachelor (#TheGoldenBachelor hashtag has been viewed 148.4M times on TikTok – April 2024) to 88-year-old Dame Maggie Smith’s star turn in Loewe’s Spring 24 campaign, there is a groundswell of positive sentiment (and coolness) towards diverse age representations in fashion and media. 

Aging Positively – The new cool mindset 

Cultural momentum has been fuelled by TikTok, where a new wave of age-positive influencers, filters and viral challenges are helping to build a positive discourse around aging. 

The #TurningMyMomInToMe TikTok trend (460.7M views – April 2024) joyfully sees Gen Z daughters dress like their mothers and vice-versa, while the Age Progression Filter shows users smiling as their face changes over 50 years. On TikTok, makeup for #matureskin (576.7M views - April 2024) is also gaining momentum, propelled by a new generation of "maturetokkers", such as @collen_heidemann (383.6K followers – April 2024) who started her influencer journey at age 69. 

These gestures are reinforcing #agepositivity (27.8M views on TikTok – April 2024) at a time when the world must learn to adjust to the needs of an aging population. By 2050, there will be 2.1 billion people aged 60 and over, and consumers are taking control now to ensure live better for longer. Most Americans (76% according to Ipsos - American affluents spending $200B on wellness annually - July 19, 2023) actively do things to maintain or improve their health, with 92% of consumers believing the best approach to healthy aging focuses on inside-out well-being. 

This mindset shift creates an opportunity for brands to inspire consumers with solutions that support and enhance healthy aging, through every life stage. 

Mature Skin Makeup 

With a sharp rise in searches for mature makeup (+30.3% on Google in the USA - Spate Tool - US Google Search - from Apr 2023 to Mar 2024 vs. Apr 2022 to Mar 2023), brands are stepping up to cater to this demographic. Offering "skinified" formulas, they enhance luminosity and combat signs of aging with youth-boosting ingredients. 

The age-positive beauty brand Flyte.70 targets specifically the mature skin market with age-appropriate formulations that address specific issues of mature skin. The brand opened a flagship store in October 2023 in Massachusetts, with not only their brand but also 14 other brands. 

At the same time, we witness a growing number of beauty brands showcasing their products' efficacy on mature skin, not only meeting consumer needs but also fostering inclusivity and authenticity. This strategic move not only boosts brand image but also sets new standards for beauty. 

Here are some interesting examples from our inspiration basket from our last Makeup-Up report. The Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer (September 2023) is demonstrated on both young and mature models. It is powered with 20+ skincare ingredients including the brand’s patent-pending Fermented Arnica. Flexible pigments allow the concealer to adhere and adapt to the skin, making it comfortable for all skin ages. 

Lifting and brightening results have become desired features of the healthy aging aesthetic, and will become important elements for brands to consider in their innovation. Like, Physician Formula Eye Booster Eye Lifter (October 2023) - a 2-in-1 eyeshadow that delivers an instant lift thanks to its Tri-Peptide blend. 

Interest in Peptide-packed products that boost Collagen and Elastin while beautifying will continue to gain traction and become key to the “pro-aging” makeup kit. Reeson’s Lid Elixir (July 2023 - new brand) is a Peptide-rich tinted lifting serum developed for the eyelids. The brand positions itself as age-inclusive, its tagline, "Glow isn't just for 20-somethings”, actively encourages older consumers to embrace their mature skin. 

Learn more

For more information on The Rise of Pro-Aging, and for details on how to obtain a copy of Beauty Protopia: Makeup or Skincare Inspiration from the US, find the Cosmetics IC team at the MakeUp in Paris Trends Space - Booth T4, May 29th & 30th 2024. 

TREND WATCH: NEW YORK FASHION WEEK FW24/25

Source: Bevza NYFW FW 24/25

New York Fashion Week saw designers embracing a return to classic elements, with nods to traditional craftsmanship, twisted by unconventional accents and innovation. From Protection Mode to Soft Envelop, discover Cosmetics Inspiration & Creation’s edit of 5 key trends to watch:

#1 Soft Envelop

Source: Jason Wu NYFW FW 24/25

Source: Proenza Schouler NYFW FW 24/25

This season, luxurious warmth and comfort were a key part of the narrative, where a trend for soft, enveloping fabrics and silhouettes emerged, blurring the line between clothing and blankets. Models were draped in voluminous, billowing fabrics exuding an effortless sense of comfort and style on the runway. Garments cocooned the wearer in luxurious warmth and softness, as seen in Jason Wu's blanket coats and enveloping silhouettes, Tibi's minimal approach featuring free-flowing luxurious wool, and Proenza Schouler's safety-pinned scarf-sweaters.

#2 Mob Boss

Source: Puppets and Puppets NYFW FW 24/25

Source: LaQuan Smith NYFW FW 24/25

Why settle for Mob Wife when you can be Mob Boss? Featuring statement coats, faux fur, and dramatic collars, this trend tells the story of a powerful woman exuding confidence and sophistication, redefining power dressing for the modern femme fatale. Linked to the #mobwife trend on social media (amassing 16.9M views on TikTok), the bold narrative was embraced by designers like Prabal Gurung with big coats and intense eye makeup, LaQuan Smith with latex-like silk skirts and oversized faux fur, and Puppets and Puppets with fuzzy shawls hiding sheer dresses.

#3 Maximalist Chaos

Source: Dauphinette NYFW FW 24/25

Source: Libertine NYFW FW 24/25

Celebrating abundance and inviting fearless experimentation, Maximalist Chaos is a playful call to break free from conventions and express creativity with abandon, standing at the antipode of quiet luxury. There was an overload of print and pattern at Libertine and Dauphinette while at Wiederhoeft, models donned furry and shiny headpieces, extravagant sunglasses and overstacked belts. The rise of eclectic and exaggerated styling redefined the runway with a daring spirit of excess.

#4 Protection Mode

Source: Tory Burch NYFW FW 24/25

Source: Thom Browne NYFW FW 24/25

With the rise of a "preventive" mindset led by more educated consumers, we are seeing the emergence of a new utilitarian beauty that prioritizes functional protection in our everyday lives. Designers at the forefront of fashion experimentation have embraced a laboratory-inspired aesthetic, working with materials reminiscent of vinyl or plastic to convey hygiene, safety and security. This trend for utilitarianism pushes the boundaries of fashion and gives rise to confronting aesthetics - from Helmut Lang's secure wrapping techniques to Tory Burch's vinyl-like trench coats and Thom Browne's protective overshoe-style footwear.

#5 Grey Pride

Source: Batsheva NYFW FW 24/25

Source: Christian Cowan NYFW FW 24/25

Recent trend reports from Cosmetics IC have highlighted the rising impact of the "Aging Well" movement, a narrative that has cascaded onto the catwalks, where older models exude timeless elegance and sophistication. This season represented a significant shift, defying ageist standards and embracing beauty diversity, with models from brands like Batsheva, Bevza, and Christian Cowan showcasing that style is ageless, encouraging a celebration of beauty across all stages of life. 

The Cosmetics IC Take

This season, designers embraced boldness and inclusivity, celebrating individuality while merging fashion and function. From empowering styles to embracing age diversity, each trend reflects a dynamic shift toward self-expression and innovation. This also opens up new territories in the beauty landscape, paving the way for innovation and new narratives.

Learn more

Our latest reports: Inspiration Book: NYFW Fall/Winter 24/25, and What’s Up #20 - Inspiration from the U.S., explore the latest trends in beauty, contextualized with emerging consumer behaviors, cutting-edge innovations and cultural influences.

Discover the trends worth leaning into and the new territories to explore, by ordering your copy today.

EXTRA-VAGANCE: BRINGING THE EXTRA-ORDINARY INTO THE EVERYday, MAKEUP IN LOS ANGELES 2024

As TikTok’s influence over beauty continues to ascend, luxury brands are adapting viral trends to their house codes, while enshrining the levels of exclusivity and innovation that set them apart. Joining Leïla Rochet to decode the evolution of luxury beauty was Eileen Kim, Head of US Innovation and Research at Chanel for one of Cosmetics IC Beauty Talks hosted in MakeUp in Los Angeles 2024.

Source: Leila Rochet / Cosmetics Inspiration & Creation - MakeUp In Los Angeles 2024 / Eileen Kim

Thanks to their worldwide innovation centers, Chanel's scientific team is challenged to push back its limits and seek to develop new technologies and innovations. Motivated by the different regulations on which they depend in the creation and formulation of their products, particularly in terms of sustainability, but also by the needs and ideas of new generations, Chanel is keen to push their research to an even higher level and believes in the continuous drive to do better.

Leïla Rochet: Can you explain a little bit more about your role at Chanel?

Eileen Kim: Chanel has innovation centers across the world. I have the pleasure of leading the US Innovation and Research Center. Our mission overall is to seek out new technologies and to also push innovation for future skincare and makeup products, worldwide. We also partner with universities, startups, and industry experts, who can help us to seek out new technologies.

Leïla: Chanel is known for its unique texture, exceptional formulation, and very high-quality finish. What are the primary challenges when it comes to reaching those performance levels?

Eileen: We have regulations now that impact the products we create, and the ingredients that we use. This helps us to find new solutions. Another wonderful challenge is the new generation of consumers and their ideas. It’s so important for us to empathize with them, to understand their needs, their values, and what influences what they're going to buy and how they're going to use it. And of course, we have sustainability and CSR - that's a wonderful challenge that is at the heart of innovation today.

Leïla: Could you talk a little about one of your most recent product launches?

Eileen: The 31 launch is a beautiful example because it captures the essence of Chanel. The product packaging was inspired by the iconic staircase at 31 rue Cambon, while the refillable case is a new innovation. The formula itself has been carefully designed with different ingredients, including Gardenia oil that is specific to Chanel, and an active that brings skincare benefits to the lips. The beautiful packaging is a part of Chanel that you can keep, and pass down. It's a really nice example of innovation, legacy, and creation.

Leïla: How do you keep up with the trends and stay ahead of the latest innovations?

Eileen: That's a big challenge! We have a team of scientists who are experts in chemistry, and they go out and seek new technology and envision what this technology can bring. It’s important that we not only look at the beauty industry but at pharma, food, and agriculture… Inspiration can come from anywhere.

Leïla: How do you envision the future? You’ve talked about naturals and sustainability - how do you see that market evolving?

Eileen: I think sustainability regulations are having a really positive impact on our industry. We have to find advanced solutions to create the next generation of products, so sustainability and CSR are really pushing innovation forward. This is causing scientists like us to find new solutions that will be more efficient, better for the environment, better for people. I feel regulations will bring our products to a new level, and we can be proud of that.

We see lots of AI tools. I hope it will advance how we work, how we discover. And then there’s Gen Z and Gen Alpha. I think they're a very interesting generation, and luxury will be a way for them to self-express. I think what the beauty industry has always been, is purposeful. I'm really happy that I am part of that and I'm looking forward to seeing where it goes in the future.

KEY TAKEAWAYS

• TikTok should be a core element of your brand strategy as a source of inspiration for future innovation, and increasingly as a retail outlet

• Authenticity is key when it comes to social media virality and meaningful engagement

• Social media users are interested in products and brands linked to luxury moments, events, and experiences (concerts, red carpets, etc)

• Gen Z are ingenious at finding ways to feed their appetite for luxury on a budget (e.g., dupes and ‘repotting’ into luxury brand packaging)

• Explore ways of introducing novel luxury gestures into consumers lives - from keepsake packaging to extravagant new applications (e.g., teeth gems, hair makeup)

TikTok: February 2024 Trend Inspiration

Source : @runscay / @milkydew / @daniellemarcan

Every month the agency listens in to the beauty conversation on TikTok to uncover the emerging trends to inspire your next innovation.  In February, inspiration came from corporate beauties and porcelain dolls, as Gen Z’s fascination with role-playing through makeup continued to propel beauty in artistic new directions. 

1. Office siren makeup

In keeping with the proliferation of office-friendly looks at Fashion Week (blazer, pencil skirt, tailored shirt...) corporate looks are all over TikTok. Inspired by Bella Hadid’s nod to Y2K office attire, users are recreating the serious but sophisticated makeup style, accessorized by skinny-frame eyewear and clean hair pulled back into a neat bun or accessorized with sensible clips. The makeup is characterized by cool-toned eye shadow in grey/blue hues and discreet liner, a matte powdered complexion, and lightly glossed lips. 

Characteristics: corporate dress code/ metal-framed eyewear/ skinny eyebrows/ cool-tone eyeshadow/ matte complexion

Hashtags: #officesirenmakeup: 7,6M views / #sireneyes: 408M views

Videos: @zoekimkenealy / @lottiestarrs / @lenkalul/ / @runsca

2. Rhode lip case

Hailey Bieber’s Rhode has developed a new accessory: a specially molded phone case designed to hold one of the brand’s signature Peptide Lip Tints or Treatments. The ergonomic phone case (which also features tactile buttons and a cushioned grip for easier selfie-taking) doubles as travel-friendly storage for quick, on-the-go touch-ups. Bieber’s original Instagram post featuring the Tint holder has clocked over 2.1M likes, proving once again, the influencer’s ability to create viral content linked to product drops.  

Characteristics: portable / travel-friendly / time + space-saving / on-the-go touch-ups

Hashtags:  #rhodeskin: 9M views / #rhodeliptint: 4M views / #peptideliptreatment: 30,1M views 

Videos: @britishvogue / @biebervelli / @milkydew / @justin_haber 

3. Pearl skin

Following Pat McGrath's iconic makeup look for the Margiela Haute Couture SS24 show in January, TikTok’s obsession with ultra-radiant, almost wet-look skin continues to intensify. An Instagram Live tutorial where the MUA revealed how to recreate the hyper-real porcelain skin effect was watched by 17,000 viewers. Interpretations of McGrath’s surreal, doll-like complexions are given a more achievable twist on TikTok, with creators building on the K-beauty #GlassSkin trend to create super-radiant skin that errs just on the right side of surreal. Using serum foundations, soft pink blush and highlighters, the aim is to achieve an allover ultra-fresh skin look with a radiant, pearlized finish.  

Characteristics: wet-look fresh skin / super-radiance / pearlized highlighters / pink-coral blush /  MAC Hyper Real serum foundation

Hashtags: #pearlmakeup: 9,2M views / #dewymakeup: 106M views / #glassskin: 1,3B views / #glassskinmakeup: 63,7M views

Videos:@daniellemarcan  / @saraorrego__/ @maccosmeticsusa/ @sunyatoo/ @hayleybuix / @sadelm3

The Cosmetics IC Take

Gen Z’s fascination with character play continues to inspire new levels of creativity and artistry, as they demonstrate a keen ability to translate catwalk inspiration and abstract concepts into achievable everyday looks.

We explore the evolution of luxury gestures and the growing appetite for extravagance in our 2024 White Book: the Age of Thrill, which is available now. Contact the team today to get hold of your copy.