TIKTOK TREND INSPIRATION: MARCH 2025

Sources: @iamdoechii_ / @janelthebear / @mimiermakeup

Every month the Cosmetics IC social media team takes the pulse of TikTok to unearth the biggest beauty trends, viral hacks and buzzing products. In February, The Grammys red carpet encouraged fans to experiment with a bold new look, while others were inspired by the classic allure of feline energy. Discover the top three trends from March 2025:

1/ Proud Face Tape

Facelift tapes are having a moment and are turning from hidden accessories to proud ornaments. At The Grammys, rapper Doechii wore her signature face tape above her hairline, turning the face-lifting tool into a statement accessory. Rhinestones were also added to further draw attention to the tapes. We also saw apparent face tapes at Valentino Fall/Winter 2025 during Paris Fashion Week, elevating this TikTok trend as a luxury statement. With cosmetic procedures losing their taboo amongst Gen Z beauty fans, the choice to expose face tapes takes transparency one step further, with the embellishments adding an extra editorial spin.

Influencers: @charlottelooks, @natashajanewood, @pinknews, @itsurgrlaisha, @itsurgrlaisha 

Hashtags: #facetape - 186.2M views

 
 
 

2/ Pink Undereye

Aiming for a bright and flawless look, TikTokkers are blending pink products (blush or lip oils) with their regular concealer, or directly appplying pink-toned concealers to the undereye. Instead of simply covering dark circles, the pink hue has an illuminating effect, delivering a subtle glow and natural flush. Key products include Maybelline’s Instant Age Rewind Eraser in pink, the Kosas Revealer Extra Bright Serum-Powered Color Corrector in pink and the NYX Pro Fix Stick Corecting Concealer.

Influencers: @beautyybylucyy, @huda_gash, @mimiermakeup, @lizziebowker

Hashtags: #pinkundereye - 74.3M views, #pinkundereyetrend - 86.2M views, #pinkblush - 401.1M views, #kosasconcealer - 151M views

 
 
 

3/ Black Cat Energy

This sub trend of the #DarkFeminine aesthetic embodies the independent, detached and self-assured nature of black cats. Inspired by the personification of dark feline energy represented in characters like Morticia Adams or Cat Woman, beauty fans are creating bold and enigmatic looks that focus on the eyes with tight, elongated wings lined in black, with a soft and smokey lid.

Influencers: @janelthebear, @sarahnewsfx, @s.ophiegracee

Hashtags: #blackcatenergy - 220.4M views, #darkfemininemakeup - 58.3M views

 
 
 

The CIC Take

Our social media team brings you an indispensable guide to all things viral, listening in to the trending beauty conversations on TikTok and Instagram. A monthly edit filled with data from our social media data partners, Spate and Tribe Dynamics. 

Includes: Monthly Top 10 brands in EMV, Top 10 brands by followers, the latest trending looks and viral products on TikTok. Also available as a monthly service.

For more information on our Social Books, Inspiration Reports and consultancy services, contact us.

Sources: Cosmetics IC – March 2025 

Spate NYC - TikTok US until Week of March 2, 2025






TikTok: July 2024 Trend Inspiration

Sources: @illumin_arty / @christendominique / @hayleybuix

Every month the Cosmetics IC social media team takes the pulse of TikTok to unearth the biggest beauty trends, viral hacks and buzzing products. In July, summer skin is high on the agenda with the rise of a new bronzer hack, and character-driven looks continue to capture the imagination of creative makeup fans. Read on to discover which pop icon’s look is on everyone’s moodboard this month.

 

1. Bronzer as concealer - New beauty hack

TikTokers are trying a new technique to correct the color of dark undereye circles. The trick is to use bronzer as a color corrector to darken the area around the eyes, blend, and then apply concealer over the top. The warm tones in the bronzer cancel out the purple tones in the dark circles and open up the features to create more definition. The trend demonstrates the expanding use of bronzers beyond traditional applications.

#concealerhack (711.8M total views in the US)

@christendominique / @mimiermakeup / @makeupbymonicaa/

 
 

 2. Flower bag hack - arty vibes

TikTokers are becoming increasingly skilled at finding ways to express their creativity. This month, they are using a technique that involves filling a small plastic bag with water, tying it then painting the bottom in bright colors. The painted side of the bag is then pressed against the skin, leaving the impression of a flower. More detail is then added by hand, to create bold and intricate artworks.

#flowermakeup (33M total views in the U.S)

@illumin_arty / @natashajanewood / @hicosmina

 
 

 

3. Lisa Blackpink makeup - Kpop Tok

K-pop star Lisa from Blackpink has triggered a new trend on TikTok with the release of the video for her solo single “Rockstar”. Fans are transforming into Lisa’s high-glam look, with ethereal skin, double-lined iridescent eyes, super-glossy lips, and crystal accents.

#lisablackpink (794.6M total views in the U.S)

 @hayleybuix / @taontm / @abigelic

 
 


The Cosmetics IC Take

Our new trend report, Higher Perspectives: Makeup Inspiration from the U.S., explores how treat culture continues to impact the U.S. beauty sector, which filters through in TikTok users’ love of high glamour and celebrity-inspired looks (#lisablackpink). The report also examines how new consumer archetypes are adopting an art student mentality to experimentation, thinking outside of the box to bring new levels of creativity and invention to the makeup space (#flowermakeup).

For more information on our Social Books, Inspiration Reports and consultancy services, contact us.

 

Sources: Cosmetics IC – July 2024 

Spate NYC - US TikTok searches - MoM (From June 16, 2024 to July 14, 2024 vs May 19, 2024 to June 16, 2024)

 




TikTok: February 2024 Trend Inspiration

Source : @runscay / @milkydew / @daniellemarcan

Every month the agency listens in to the beauty conversation on TikTok to uncover the emerging trends to inspire your next innovation.  In February, inspiration came from corporate beauties and porcelain dolls, as Gen Z’s fascination with role-playing through makeup continued to propel beauty in artistic new directions. 



1. Office siren makeup

In keeping with the proliferation of office-friendly looks at Fashion Week (blazer, pencil skirt, tailored shirt...) corporate looks are all over TikTok. Inspired by Bella Hadid’s nod to Y2K office attire, users are recreating the serious but sophisticated makeup style, accessorized by skinny-frame eyewear and clean hair pulled back into a neat bun or accessorized with sensible clips. The makeup is characterized by cool-toned eye shadow in grey/blue hues and discreet liner, a matte powdered complexion, and lightly glossed lips. 

Characteristics: corporate dress code/ metal-framed eyewear/ skinny eyebrows/ cool-tone eyeshadow/ matte complexion

Hashtags: #officesirenmakeup: 7,6M views / #sireneyes: 408M views

Videos: @zoekimkenealy / @lottiestarrs / @lenkalul/ / @runsca

 
 

2. Rhode lip case

Hailey Bieber’s Rhode has developed a new accessory: a specially molded phone case designed to hold one of the brand’s signature Peptide Lip Tints or Treatments. The ergonomic phone case (which also features tactile buttons and a cushioned grip for easier selfie-taking) doubles as travel-friendly storage for quick, on-the-go touch-ups. Bieber’s original Instagram post featuring the Tint holder has clocked over 2.1M likes, proving once again, the influencer’s ability to create viral content linked to product drops.  

Characteristics: portable / travel-friendly / time + space-saving / on-the-go touch-ups

Hashtags:  #rhodeskin: 9M views / #rhodeliptint: 4M views / #peptideliptreatment: 30,1M views 

Videos: @britishvogue / @biebervelli / @milkydew / @justin_haber 

 
 

3. Pearl skin

Following Pat McGrath's iconic makeup look for the Margiela Haute Couture SS24 show in January, TikTok’s obsession with ultra-radiant, almost wet-look skin continues to intensify. An Instagram Live tutorial where the MUA revealed how to recreate the hyper-real porcelain skin effect was watched by 17,000 viewers. Interpretations of McGrath’s surreal, doll-like complexions are given a more achievable twist on TikTok, with creators building on the K-beauty #GlassSkin trend to create super-radiant skin that errs just on the right side of surreal. Using serum foundations, soft pink blush and highlighters, the aim is to achieve an allover ultra-fresh skin look with a radiant, pearlized finish.  

Characteristics: wet-look fresh skin / super-radiance / pearlized highlighters / pink-coral blush /  MAC Hyper Real serum foundation

Hashtags: #pearlmakeup: 9,2M views / #dewymakeup: 106M views / #glassskin: 1,3B views / #glassskinmakeup: 63,7M views

Videos:@daniellemarcan  / @saraorrego__/ @maccosmeticsusa/ @sunyatoo/ @hayleybuix / @sadelm3

 
 

The Cosmetics IC Take

Gen Z’s fascination with character play continues to inspire new levels of creativity and artistry, as they demonstrate a keen ability to translate catwalk inspiration and abstract concepts into achievable everyday looks.

We explore the evolution of luxury gestures and the growing appetite for extravagance in our 2024 White Book: the Age of Thrill, which is available now. Contact the team today to get hold of your copy.