During June 12-14, international brands and designers descended on the Danish capital for 3daysofdesign. This year’s festival asked exhibitors to “Dare to Dream”, and imagine radical design solutions to today’s challenges.

Leading Scandinavian brands, including Hay, Tekla, Hem, and Muuto, took part in exhibitions and pop-ups all across the city, showcasing new products, novel concepts and unexpected collaborations. This year, a number of beauty brands also exhibited, exploring the axis of lifestyle and well-being through a series of immersive activations.

At 3daysofdesign, radical ideas tackled contemporary issues – sustainability, inclusivity, health, well-being - but with an emphasis on the type of elevated beauty, emotion and craft that is intrinsic to Scandinavian savoir-faire.

Within this dream realm, unconventional ideas emerged, carrying profound meanings that hinted at possibilities once thought unattainable. Designers explored uncharted territory with natural and recycled materials, pushing boundaries for a healthier planet and a more empowered future. While beauty brands demonstrated the overlap of lifestyle, emotion and well-being, via a series of intentional and purposeful activations. Read on to discover Cosmetics IC’s highlights:

The Ordinary x Home in Heven

The Ordinary, known for its affordable, considered skincare, collaborated with NYC-based conceptual glass studio Home in Heven to create an interactive installation that explored the theme of sustainable reuse. Riffing on the brand’s core pillar of transparency, Heven created sculptural (fully working) glass bathroom vanities, made from recycled The Ordinary bottles.

Aesop Aromatorium

Aesop introduced the multi-sensorial Aromatorium at Transcendence, a new exhibition concept in Refshaleøen. Curated by renowned Danish architect Frederikke Aagaard, Transcendence seeks to challenge our understanding, perception, and acceptance of materials in the objects and experiences around us.

The Aromatorium invites visitors to tell the time through scent - fragrances are chosen to reflect different times of the day and are dispensed directly on the wrists via a lab-like device. The travelling booth (first shown at Milan Design Week) brings Aesop’s fragrances to life in a uniquely multi-sensorial way.

The Cosmetics IC Take

The relationship between the home and personal well-being is reinforced by the growing presence of beauty brands at key global design events. Dive deeper into the latest wellness trends in our Inspiration Report: Beauty Protopia, available now.

With the theme of Tech Eden, the 30th-anniversary edition of Maison&Objet (18-22 January, Paris) invited exhibitors to consider how the symbiosis of technology and nature will inform future design scenarios.

Cosmetics Inspiration & Creation’s Coralie Arme, Forecasting & Insights Consultant, explored the show at Paris’ Parc Expo Villepinte, to uncover the top 3 fields of innovation to inspire future-focused solutions for the beauty industry.

“This year's theme explored the vital links between technology and nature, showcasing future-facing design that improves overall well-being and prioritizes environmental sustainability.” Coralie Arme, Cosmetics Inspiration & Creation Consultant in Forecasting and Insights.

1.Symbio-tech: Augmenting nature

WINT Design Lab perfectly embodied the show’s symbiotic emphasis, as the Berlin-based design and research lab explored the relationship between ecological and technological responsibilities.

The studio overcomes disciplinary silos to tackle today's challenges through various projects including bio-textile innovation. Collaborating with biotech startup Mimotype, WINT has developed a high-performance outdoor textile created from 100% collagen. Through this future-proof innovation, the design lab is tapping into the potential of quick iteration cycles.

In beauty, there is a growing normalization of human augmentation through technology (AI-supported healthcare, adaptive and personalized systems, circadian rhythm lighting, etc). Harnessing technology to stimulate natural processes, Solaris Laboratories’ LED Intensive Hair Growth Stimulating Brush is an advanced hair and scalp treatment technology that helps prevent hair loss and reverse thinning hair.

Solaris Laboratories NY - Photo by Cosmetics IC

2. Upscaling waste: Imagining new-gen materials

Mâche&Maché is a culinary design studio committed to exploring the hyper-future of food. For the show, at the “Inspire me!” by Peclers corner, the studio showcased “Papier Alimentaire” - an edible (and decorative) packaging material made from waste fruit and vegetables designed for large-scale use in the food industry. According to the studio, for sustainable food to be widely accepted, it must offer a more desirable experience than today's standard fare.

In the wellness corner, Japanese brand Incense Kitchen showcased a new incense created from repurposed matcha. The brand advocates recycling matcha into tea incense (instead of perfume) to prevent the wasteful disposal of fine matcha particles in factory machines and air purifiers, providing an alternative and more sustainable outcome.

Mâche&Maché x Peclers - Photo by Cosmetics IC

3. Healing homes: Anti-anxiety interiors

When one crisis follows another, the actions needed to respond sometimes seem out of reach. Modern society is gripped by an anxiety epidemic, and designers are charged with providing solutions that holistically ease discomfort. The notions of sensoriality and fluidity are thus at the heart of tomorrow's design challenges.

Furniture and objects exhibited sinuous, undulating curves to give everyday settings the air of primitive landscapes with spiritual dimensions. Roundness is as de rigueur as ever, transforming living spaces into cocoons of comfort. Sofas, armchairs, and chairs play a common score, that of an enveloping, reassuring hug.

Mathieu Lehanneur's "Outonomy" offers an alternative vision of survivalist habitats. By questioning the kind of life we want to lead, Outonomy proposes a return to an original cave, with the comforts we no longer wish to give up.

In beauty, Austrian skincare brand Be […] my friend uses only the purest organic, plant-based ingredients to provide maximum care for the skin, while at the same time minimizing stress. The two pillars of the brand are to elevate the way the skin is treated, while simultaneously elevating the way the environment is treated.

“Outonomy” by Mathieu Lehanneur - Photo by Cosmetics IC

Be [..] my friend - Photo by Cosmetics IC

The Cosmetics IC Take

Tech Eden suggests a Protopian vision of the future - a natural awakening, enriched by technological innovations - from biotextiles and 3D printing to AI-powered design. Nature remains omnipresent through radical interpretations of color, form, and material.

In our latest Makeup Inspiration from the US report - Protopian Beauty - we investigate the latest product innovations in the US and explore how technological acceleration is paving the way for a more progressive future. For more information on this report, and for details on our upcoming animations at MakeUp in Los Angeles (Feb 14/15 2024) - drop us a line today.