COSMETIC360 - Strategic Innovations Shaping the Future of Cosmetics

Death to Stock - Daniel Faro

At Cosmetic360 on October 16-17, 2024 in Paris, the Cosmetics IC team explored key innovations redefining the future of beauty, from eco-conscious alternatives to bio-inspired actives, advanced UV defenses, and transformative textures. These discoveries reflect the industry’s strategic response to rising demands for sustainability, biomimetic technology, and long-lasting efficacy. Here, we highlight the standout technologies that promise to shape the next generation of cosmetics, addressing critical market needs with groundbreaking solutions.

1. Eco-Conscious Innovations: The Rise of Microplastic Alternatives in Cosmetics

As consumers increasingly seek sustainable cosmetic solutions, interest in microplastic alternatives has surged (U.S. Google searches for microplastics are up +73.7% YoY - Spate (from Oct 2023 to Sep 2024 vs. Oct 2022 to Sep 2023)). This demand has fueled innovations in microplastic-free ingredients designed to offer functional and environmentally friendly replacements.

  • Codif - Sensory Apple Pomace

Derived from upcycled Brittany apples, this micronized apple powder provides an alternative to PMMA, a microplastic soon to be banned in Europe. Sensory Apple Pomace delivers a matte, blurring effect on redness and imperfections, while tribology tests demonstrate its enhanced softness, reducing friction sound on the skin for a smoother sensory experience.

A fully biodegradable alternative to petroleum-based polymers, Dionymer’s PHBV is made through fermentation and is 100% biobased. This microplastic-free solution replicates the functionality of PP, PE, and PLA without the environmental impact, supporting cleaner, sustainable formulations.


2. Nature’s Defense Mechanisms: Biomimetic Skincare Innovations 

As bio-inspired ingredients gain popularity in skincare (global TikTok views for biomimetic have risen +21.3% YoY - Spate - (from Oct 29, 2023 to Oct 27, 2024 vs. Oct 30, 2022 to Oct 29, 2023)), novel active ingredients are emerging, rooted in nature’s adaptive mechanisms and refined through advanced biotechnology.

After eight years of research, Solabia developed Serenibiome, a bio-inspired ingredient derived from the epiphytic fungus Pseudozyma flocculosa, which naturally protects plants by producing lipids that guard against environmental stressors. This glycolipid-based active, stabilized through a biomimetic fermentation process, is designed for sensitive and atopic skin. Serenibiome selectively targets Staphylococcus aureus, a bacterium commonly linked to skin inflammation, helping to rebalance the microbiome, reduce neurogenic inflammation, and repair the skin barrier. Clinically tested, Serenibiome reduces redness, itching, and dryness, while increasing hydration and supporting the skin's overall resilience.

Shiloxome is an innovative anti-aging ingredient designed specifically for mature skin, particularly those affected by menopause or post-menopausal changes. Using the pioneering Triplobiome™ Technology, Shiloxome draws from endophytic organisms naturally present in cork oak. This yeast-derived active mimics the cork’s defense mechanisms, which protect it from environmental damage. Shiloxome offers strong anti-pollution and antioxidant benefits and promotes relipidation by boosting ceramide NS synthesis, helping to restore the skin’s protective barrier and resilience against urban stressors.


3. Advanced UV Defense: Long-Lasting Protection and SPF Boosting

With growing interest in long-lasting UV protection (global Google searches for Long Lasting + Sunscreen are up +77.2% YoY - Spate (from Oct 2023 to Sep 2024 vs. Oct 2022 to Sep 2023)), new innovations are enhancing sunscreen efficacy and durability.

Awarded the COSMETIC360 Raw Materials Award, SkyWhite offers a multifunctional cellulose-based alternative to titanium dioxide. Its 3D structure reflects UV rays, boosting SPF without TiO2. SkyWhite also emulsifies formulas and adapts color intensity: added in water, it produces a whiter effect, while in oils, it amplifies color depth.

Skinosive’s Bioadhesive Technology secures active ingredients on the skin’s surface, demonstrated in tests on chemical UV filters. It enhances protection by adhering sunscreen to the stratum corneum, preventing deeper penetration and offering up to 8 hours of proven UV defense, even under external stress.

4. Revolutionary Textures: Helical Emulsion in Cosmetics and 3D Printing

In the realm of innovative formulations, two cutting-edge technologies are reshaping cosmetic textures, merging precision and advanced design for a superior sensorial experience.

  • Experis - Helical Emulsion Technology

Experis introduces a new philosophy in natural formulation with its Helical Emulsion Technology, a sensory-driven, multifunctional approach (99% natural origin). Unlike traditional emulsions, where oil droplets remain separate and release rapidly, Helical Emulsion Technology distributes oil along this helical matrix, achieving a continuous, controlled release. This structure provides a gradual, immersive sensory experience, optimizing skin affinity, enhancing penetration, and creating a seamless fusion with the skin.

This patented 3D printing technology creates futuristic, airy textures in solid cosmetics. By incorporating up to 99% air in a controlled three-dimensional matrix, these cosmetics offer a lightweight application, reducing the greasy or sticky feel of traditional balms and sunscreens. The unique 3D structure also improves foaming in rinse-off products by increasing air and water interfaces, while the design minimizes oil content, enhancing texture and sensory appeal.

The Cosmetics IC Take

The innovations showcased at Cosmetic360 illustrate a robust evolution toward products that blend functionality with sustainability, bio-adaptive properties, and sensory appeal. These advances affirm the cosmetics industry’s commitment to both environmental responsibility and scientific innovation, positioning it to meet growing consumer expectations with high-performance, eco-responsible solutions.

Our team of experts is available to work on your latest innovations or tailor an inspiration report specific to your need.   

Contact the team for more details.

IN-COSMETICS GLOBAL 2024: OPTIMAL FUTURE - THE RISE OF RADICAL SCIENCE

Source: Deathtothestock - Photo by Daniel Faro

Following three days of intense innovation-hunting at the recent in-Cosmetics Global 2024 (April 16 to 18, Paris),  our experts have identified 4 key trends that will transform the world of cosmetic ingredients.

Our full coverage of the show will be published in the upcoming report, Ingredient Innovation: Inspiration from in-Cosmetics Global 2024. Below is a taster trend from the team’s comprehensive analysis - read on to discover ingredients at the cutting edge of science.

OPTIMAL FUTURE: THE RISE OF RADICAL SCIENCE

While consumers are increasingly aware of the impact of science and new technologies, suppliers are responding by developing ingredients that allow brands to create even more technically elevated products.

Growing trust in the science community (57% of respondents rate scientists as trustworthy) should spur brands to invest in forward-thinking innovations. Accenture reports that brands championing science-led claims secure 2.5 times more venture capital funding compared to their counterparts focused solely on natural and sustainable claims. This is fertile ground for beauty brands, who have an opportunity to leverage science-backed formulations and innovations as a cornerstone of trust and credibility in their offerings.

1. BIOMIMETIC BOOSTERS

The exosome boom

As exosomes gain interest in cosmetics for their application in anti-aging solutions (US Google searches for Exosome Therapy have increased +82.5% YoY*), there has been a significant increase in exosome-related ingredient innovation. The surge in exosome-based formulas will help propel the exosome market size to $3.2B in 2032, growing at a CAGR of 29.9% from 2023. 

This new exosome ingredient is derived from antioxidant-rich Camellia Callus. The exosome has a high-absorption function, due to being 184-462 times smaller than skin pore size and key claims include anti-inflammatory (18.86% reduction in Nitric Oxide) and whitening effects (13.00% reduction in extracellular melanin production).

Exolab has harnessed the active power of organic exosomes derived from untreated Camellia Sinensis, rich in polyphenols and catechins. Exo-Elixir Camellia Sinensis encapsulates key active ingredients like EGCG and vegetable Melatonin for neurocosmetic effects. Other innovations include exosomes derived from Alpine Rose for photo-aging, Liquorice for elasticizing, and fresh fruits for skin repair. 

Source: Exolab - Photo by Cosmetics IC at in-Cosmetics Global 2024

Created from the synergy of three exosomes found in lactobacilli, these probiotic ingredients claim to have superior anti-inflammatory and antioxidant effects that help maintain healthy skin. The bacteria-derived exosomes calm irritation, prevent pigmentation and strengthen the barrier.

Bio-mirrors 

New innovations promise next-level efficacy, mimicking biological functions to improve skin penetration and active assimilation.

Drawing on a vast data set that integrates various technology platforms, in silico and biomimetic Peptide design, and marine biology research, LipoTrue™ has developed Frag-Brillin remastered™, a biomimetic fragment of human Fibrillin-1 grown in plants. It enhances skin elasticity by triggering TGFβ repair response, bolstering cellasticity, and reducing wrinkle-inducing microfibril degradation, thus revitalizing skin's structural integrity and appearance.

Source: LipoTrue - Photo by Cosmetics IC at in-Cosmetics Global 2024

Corneopeptyl™ represents an innovative biomimetic Peptide, synthesized through green chemistry. It mirrors the activity of the LCE6A Protein, fortifying the corneocyte envelope to enhance skin barrier function and tackle premature aging by diminishing wrinkles and enhancing skin texture, firmness, and moisture levels.

Opal Alga harnesses dynamic light-responsive technology, inspired by the behavior of Cystoseira Tamariscifolia, to revitalize fatigued skin impacted by modern stressors. It harmonizes the skin’s microenvironment and restores its natural circadian rhythm for renewed vitality. Inspired by algae's adaptive behavior to light cycles, Odycea aims to optimize photosynthesis efficiency, illustrating their commitment to biomimicry in skincare innovation.



2. FAST-TRACKED FUNCTIONALITY 

Bio-inspired delivery systems

Several suppliers were inspired by nature to create new delivery systems that improve active access and allow for deeper penetration.

Active Concepts is at the forefront of personal care innovation with core technology platforms including BioFermentation, Complex Actives, Extracts, Proteins, Delivery Systems, and Functional Materials. Their groundbreaking BioAuthentic Exosomes line introduces exosome-inspired delivery systems tailored for specific skincare benefits, such as AC ExoVitalize, which enhances cellular processes like oxidative phosphorylation and glycolysis, promoting a rejuvenated and lifted appearance at the cellular level.

Bicobiome® targets oily scalps prone to dandruff, rebalancing the microbiome, reducing sebum formation, restoring scalp barrier function, and eliminating dandruff scales. Inspired by skin biology, Bicosome® mimics the skin's transportation system, the lamellar bodies. Upon application, Bicosomes® fuse with the skin surface, allowing smart disks to selectively penetrate targeted skin layers and deliver actives. Subsequently, Bicosome®-ordered lipid structures integrate into the skin matrix, reinforcing the barrier function without compromising skin health.

Plant-based delivery systems

Plant-inspired delivery systems leverage natural compounds and mechanisms to enhance the efficacy and bioavailability of active ingredients.

The biotechnology firm based in Strasbourg, France, specializes in engineering plants to produce valuable Polypeptides for the cosmetic industry. Peauvita™, blends plant biotechnology with growth factors, incorporating Oleosomes - naturally occurring carriers found in all plant seeds - to ensure advanced skin delivery and controlled release, representing a transformative approach to skincare.


3. SMART BEAUTY

AI-optimized ingredients

With continued advancements in AI capabilities, suppliers are now using this technology to improve and optimize their ingredients and help find new formulation solutions.

LipoTrue – SP[AI]3™ (Spain)

SP[AI]3™ is a smart Peptide obtained in silico through AI among thousands of candidates, with optimal binding and specificity. It precisely targets key acne influencers to modulate sebum synthesis, reduce pore size and obstruction, and decrease inflammation.

Source: LipoTrue - Photo by Cosmetics IC at in-Cosmetics Global 2024

AI-assisted development

Bloomcolla Col Ⅲ employs AI assistance to accurately select fragments rich in active human collagen sites, ensuring a final sequence that is completely homologous with human collagen. Its environmentally friendly production process offers advantages in safety and purity. Notably, Bloomcolla Col Ⅲ possesses unique active sites capable of binding to 11 integrins, effectively activating cell signaling pathways and providing superior soothing and repairing abilities.

Actigum™ Care, with its 94.5% natural composition and innovative blend of starch and sclerotium gum, presents a sustainable alternative to traditional petro-based polymers. It provides superior functionality and sensorial enhancement through AI-based development.



The Cosmetics IC Take

New scientific developments offer outstanding benefits for beauty brands, as suppliers leverage the latest biomimetic technology to create potent, sustainable ingredients that double-down on efficacy. The integration of AI will continue at pace, promising next-level advancements and accelerated performance, hyper-attuned to individual specificities. 

Ingredient Innovation: Inspiration from in-Cosmetics Global 2024 will be available soon.

Contact the team for more details.

 

(*Source: Spate NY - US Search - from April 2023 to March 2024 vs. April 2022 to March 2023)

Beauty Soundbites: Higher Futures, MakeUp in Los Angeles 2024

For MakeUp in Los Angeles 2024, Cosmetics IC hosted a series of four Beauty Talks to highlight the agency’s predictions for the year ahead. We will be highlighting the key talking points from some of our sessions and sharing a snapshot of the interviews that took place with a panel of top industry players, here on the Cosmetic Seeds blog. A full summary of all four talks, including in-depth interviews, key products and takeaways, is available now.

Cosmetics Inspiration & Creation - Leila Rochet / Capsum - Sébastien Bardon / Haus Labs by Lady Gaga - Gloria Ryu

The Beauty Talk: Higher Futures - The transformative impact of a science-centric approach to beauty

Exploring the axis of artistry and science, performance and sensation, Higher Futures represents the agency’s analysis of the transformative power of a science-centric approach to beauty. The arrival of new technologies presents brands with bold opportunities to innovate and meet the rising expectations for exceptional solutions and elevated experiences. 

“There is a growing demand for very emotionally compelling and liberating physical experiences. Consumers are looking for groundbreaking experiences, groundbreaking innovation, extraordinary performance levels. It is beyond what they were looking for in the past, especially in the performance arena, but also in sensoriality.”  Leila Rochet, Chief Inspiration Officer, Cosmetics IC

This desire for elevated experiences has been building since COVID, and in today’s polycrisis era, it has become an even more essential facet of the beauty routine. Consumers’ need for enhanced performance inspired a refocus of Lady Gaga’s Haus Labs in 2020, as the brand switched to a science-led innovation strategy. Critically, Haus Lab’s shift also introduced a new level of sensoriality into the beauty experience. This is a key facet of the work of Capsum - a contract manufacturer that specializes in microfluidic encapsulation technology, which makes it possible to assemble ingredients in a radically new way, controlling stability and heightening the sensory effect.  Joining Leila to discuss how a science-centric approach is transforming the world of beauty was Sebastien Bardon, CEO and co-founder of Capsum and Gloria Ryu, Chief Product Officer at Haus Labs By Lady Gaga.

Read on for a snapshot of Leila’s wide-ranging interview with Sebastien and Gloria from February 2024:

Leïla Rochet: Gloria, can you tell us about the decision to relaunch Haus Labs with a scientific approach?

Gloria Ryu: Our patented Fermented Arnica was born while experimenting with one of our R&D partners. Sarah Tanno, who is our Global Artistry Director, Lady Gaga, and the rest of the team were in the lab brainstorming on what we could do from a material perspective, and how to build products from the inside out - very much starting from the raw material phase. With our foundation, it's been marketed that we spent 10,000 hours in the lab, developing that product, an insane number of hours! It's very interesting because our pillars are artistry, science, and inclusivity and for us, it's about the intersection of those three. 

Leïla: Sébastien, you introduced microfluidic technology to the Beauty industry. Can you explain what that is?

Sébastien Bardon: When you develop custom products you use between 10 and 50 ingredients, and as you do in your kitchen, you mix them all together, right? But what we do is that we separate them into different phases, which can be up to five different phases, and then we produce the product one drop at a time. So we're making millimeter-sized drops of oil, containing the perfume and actives, that are going to be dropped into the hydrophilic formula. 

The reason we decided to apply microfluidics to Beauty is because you can bring multiple benefits. I think the simplest benefit is the visual aspect - we create products that are beautiful, and that helps brands differentiate one from the other. 

Leïla: Gloria, how do you see the skinification shift in relation to Haus Labs?

Gloria: I love the fact that our consumers and our community are so much more savvy, and really push brands to elevate from a higher standard of quality, execution, and performance. So it challenges us to push our partners to figure out that delicate balance between artistry, and performance.

Leïla: And what does skinification mean to Capsum?

Sébastien: It is obviously about adding active ingredients to your makeup, but it's also about bringing a new skin feel to makeup. We have achieved this with some brands, making makeup products that have a really nice skin feel, and freshness. They also speak for themselves because they have encapsulated pigments, and as a consumer, you understand very clearly this product is going to give you a makeup effect.

Leïla: Gloria, as head of PD, can you tell us a little more about the challenges in creating makeup that is both artistic and skincare-driven?

Gloria: Lady Gaga is an incredible futurist and visionary and her team has such a high standard of excellence in terms of performance. It’s got to withstand her dancing and performing two hours on stage, and when she takes it off her skin shouldn’t be red or irritated. It's a very fluid approach, it's the art and science synergy.

The Cosmetics IC Take

Haus Labs and Capsum demonstrate how science and technology can be applied beyond performance to elevate the artistry and sensoriality of a product, placing innovation at the heart of product storytelling. A science-centric approach is now an essential strategy for brands to meet consumers’ ever-evolving expectations for sustainability, performance and sensoriality.

Contact the team today for a full summary and transcript of our session with Gloria and Sebastian, and all of the Beauty Talks presented exclusively at MakeUp in Los Angeles, available as one comprehensive report. Our 2024 trend white book, The Age of Thrill, is also available now.