Photo by Cosmetics IC at M&O 2023 - “In the air” by Elizabeth Leriche
In the midst of this permacrisis, the latest edition of Maison & Object centered design that encourages consumers to refocus and reconnect. The imperative was to “Take Care”; take care of nature, yourself and each other, while also protecting culture, craft and heritage.
In essence, this was a year for Slow Design, but out went the conventional minimalist aesthetics traditionally associated with the movement, and in came a bolder, more colorful expression of nature and artistry. It echoes the shift in Beauty, where consumer expectations for heightened creativity go hand-in-hand with expectations for care.
Cosmetics IC at M&O 2023 - “In the air” by Elizabeth Leriche
#1 - The Home Cocoon: claiming for soothing spaces
The pandemic forced a slower pace of life, demanding consumers spend more time in their homes or appreciating the simple pleasures of nature. The idea of finding comfort in these intimate cocoons remains an important driver for consumers, and for many designers provided a key source of inspiration.
In this new era, calm isn’t always equivocal with minimalism but is associated with homely, colorful and multi-textured interiors. Sensorial color, hyper-tactile surfaces, juxtaposing patterns and references to the outdoors elicit feelings of warmth and comfort.
Laura Gonzalez drew inspiration from the tales of the Arabian Nights and the evocative scenes at Jardin Majorelle in Marrakech to create her installation, The revelation came to me from the East. In partnership with Schumacher, Gonzalez created an opulent scenography rich with woven fabrics, carved wood, ceramics and glassware. A color palette of amber, burnt orange, mahogany and terracotta were accented with pops of green and blue (in reference to Majorelle) to create an evocative mis-en-scene.
#2 New Ancestral: learning from the Past
Artisanal (and community) preservation is aligned with sustainability, as designers embraced the wonder of ancient handcraft and environmental practices. Craftspeople move to the forefront of design and artful upcycling is celebrated as a desirable skill.
Maison Intègre is an interior design brand based in Ouagadougou, Burkina Faso, where they create furniture and objects in bronze using the ancestral lost wax technique. Each piece is crafted by hand with recycled metal and is only produced in limited numbers.
Preserving the tradition of French craftsmanship, Galerie MAY produces exceptional furniture incorporating marquetry, lacquer and ceramics, with a decidedly contemporary flourish.
#3 - Regal Nature: praising the natural world
Nature has become the great unifier and healer in a period of upheaval and design is embracing the nature-trend aesthetic. Objects unveil figurations of nature elements putting the light on the animal and vegetal world.
For the collaboration of Christian Lacroix and Vista Alegre, nature becomes a highly-decorative element to be treasured, reinforcing the precociousness of its vulnerability. Each piece in the collection of fine porcelain is inspired by the beauty and intricacy of nature; with names such as “butterfly parade” and “primavera”.
Home scent brand Erbolinea turns nature motifs into objects of luxury, topping glass reed diffusers with decorative ceramic pine cones and fruits, while Ateliers C&S Davoy places a menagerie of meticulously handmade 3D butterflies in an opulent gold frame.
#4 - Raw Tactility: feeling through touching
Raw materials and rough, hand-thrown textures speak to the need for touch and sensorial interaction. Interiors dominated by a material palette consisting of wood, marble, travertine and clay, along with the colors of nature have a holistically soothing effect.
Demand for these tactile materials and calming colors increased during the pandemic as consumers brought elements of wellness design into their homes. Now, designers are incorporating raw materials into ergonomic furniture concepts to create restful, cocooning interior elements.
#5 - Playful Nostalgia: building a portal to Youth
In a state of permacrisis, playful design offers a safe space. A nostalgic vision that is connected to childhood memories, colors and motifs, emerges as a comforting form of escapism. Retreating into a child-like universe of no stress, no pressure, and no anxiety has become a form of self-soothing.
At Maison et Objet, the spirit of joyful exuberance was captured in the retrospective of Jean Charles de Castelbajac, where an edit of iconic interior pieces by the flamboyant designer confirmed the joy to be found in self-expression. While luxury fragrance brand Mr&Mrs* played with child-like references for their exclusive collection of products designed in collaboration with Guarda Annusa Godi.
#6 – Awesome Color: designing Melanine decors
Striking color combinations and graphic arrangements are reminiscent of the Memphis Group, which is finding a new audience among Gen Z and Millennials looking to express artistic flair in the home environment. Brilliant simplicity and geometric shapes are emboldened with clashing hues of green, yellow, red, and blue… energy encapsulated by Ettore Sottsass’s iconic Carlton Shelves.
Avant-garde Belgian design collective valerie_objects showcased a collection of simple, geometric wall paintings surrounded by a halo of light from Tramonti Lighting, alongside chairs in paintbox brights by Swiss brand, SILENT. Inspired by various art movements in history, Futurismo presented fine porcelain tableware in vibrant, contrasting colors, and geometric shapes.
#7 A Versatile Approach: betting on hybridity
With responsible consumption being a key theme at this year’s event, many brands took a versatile approach to design, showcasing products that can be used both inside and outdoors. Just as we have seen the demand for hybrid and multifunctional beauty products surge, consumers will adopt this mindset across all of their purchase decisions as they seek more sustainable solutions. Increasingly hybrid lifestyles will call for adaptive and versatile interiors.
The CIC Take:
Slow Living is evolving into Mindful Appreciation, as consumers keep the core principles of living consciously but add their own unique sense of joy and respect for artistry.
For brands, this will translate into radical new methods of production that are ever more respectful of the environment, and considerate of the well-being of the planet and its inhabitants. Craftsmanship and expertise will be placed at the heart of the creative process.
The message of Take Care echoes the core theme of our latest White Paper: The Age of Connection, where we highlight the need for Beauty brands to recognize the symbiotic relationship between people and planet. Drop us a line today to get hold of your copy.