Inspiration Tour: Paris Retail Snapshot

Source: Sephora Champs Elysées - Photo: Cosmetics IC

The CIC team opens the address book on our home city, Paris, revealing our top three destinations for beauty inspiration - from a reinvigorated flagship to a cult new favourite.  

Read on to discover 3 of the Cosmetics IC Paris retail highlights:


Mind Oasis by Rituals

33 Avenue des Champs-Élysées

www.rituals.com

Source: Rituals Champs Elysées - Image: Cosmetics IC

ID Sheet

With its warm and welcoming atmosphere, the Mind Oasis spa from Rituals offers a unique experience dedicated to mental relaxation and well-being. Taking a holistic approach aimed at soothing both the body and the mind, the spa offers two distinct experiences: Mental Relaxation and Hydromassage. The space comprises a 250-square-meter Rituals boutique on the ground floor and a 300-square-meter spa on the upper floor, featuring six Mental Relaxation cabins and nine Hydromassage beds.

Inspiration Seeds

This immersive well-being space responds to contemporary aspirations for unique wellness experiences. Appealing to time-pressured consumers, the spa offers relatively short services that can be undertaken during a lunch break or between appointments - the Mental Relaxation treatment lasts for 30 minutes, while a Hydromassage session takes just 20 minutes. Involving the latest technologies, including 4D sound stimulations, haptic vibrations and LED lights, treatments are designed to relieve tension and reinvigorate the body.




Sephora

72 Av. des Champs-Élysées

www.sephora.fr

Source: Sephora Champs Elysées - Image: Cosmetics IC

ID Sheet

The iconic Sephora flagship on the Champs-Élysées (originally opened in 1996) recently reopened after a major renovation. Spanning 1,200 square meters, the new store design takes its inspiration from Parisian architecture - it features a 90-meter central aisle with stone paving and decorative details inspired by 19th century ironwork. The store comprises different thematic spaces covering fragrance, skincare, makeup, haircare, and beauty services, bringing together a lively and in-depth mix of over 300 luxury brands and cult labels. 

Inspiration Seeds

Despite the grand renovation and impressive interior that gives the store a very clearly defined sense of place, what really marks this store out is the commitment to service. Haircare, skincare and brow maintenance are all covered, while a VIP lounge provides exclusive services to top-tier clients, including massages and makeup sessions. Enhancing the experience are animations like "Hot on Social Media" and "Fragrance Discovery" while at the back, an engraving workshop allows customers to personalize their fragrance bottles. The reopening of the store coincides with the build-up to the busy Holiday period, and re-establishes Sephora as Paris’s foremost beauty destination just in time for the Olympics. 





Source: La French Beauty - Image: Cosmetics IC

ID Sheet

Founded by Sébastien Guerra, La French Beauty is a concept store that features a meticulously curated edit of 38 independent French cosmetic brands (known as “roommates”) that share a commitment to responsible practices. Described by Guerra as a "friendly, joyful, and passionate co-living space," La French Beauty captures France’s creative sensibility and commitment to craft. Categories covered include skincare, makeup, haircare, fragrance, supplement and babycare.

Inspiration Seeds

The store’s mix of cult and indie French brands makes it one of the best places in the city to source new product inspiration. Stocking well-known names such as All Tigers, Absolution, Huages (specializing in CBD), Madame la Présidente, Kadalys, Kerzon, and those catering to children and babies like Ouate and Poupon, it offers a diverse product range. Guerra hosts weekly in-store activities and events, including discussions, product trials, and meetings with brand founders, cultivating a lively and engaged community of French beauty fans.


The CIC Take

Paris has one of the most diverse beauty retail scenes, covering everything from legacy luxury brands to emerging independents, that proudly promote their “Made in France” credentials.

Our uniquely curated Inspiration Tours offer a comprehensive exploration of Paris and the richness of French craftsmanship - contact us today for your guide.     

INSPIRATION TOUR: SEOUL RETAIL SNAPSHOT

This month, CIC Chief Inspirations Officer Leila Rochet has been shopping and gallery hopping in Seoul, traversing the K-beauty capital to source the latest cult products, cutting-edge innovations and creative inspirations to feed the agency’s trend division.

When it comes to Beauty it’s hard to beat South Korea for innovation - from ground-breaking formulations, game-changing trend directions and awe-inspiring retail concepts. And retail has never been so dynamic, propelled by local brands that play with the codes of K-style.

Read on to discover 3 of Leila’s Seoul retail highlights:

1. ADER ERROR

518-11 Sinsa-dong, Gangnam-gu, Seoul 

Image - Copyright - Cosmetics Inspiration & Creation

ID Sheet: Known for bold and ultra-creative in-store experiences and conceptual fashions, Ader’s latest store takes a sci-fi leap into the future of multi-reality store design. Part retail store, part art gallery, the space is dedicated to the brand’s progressive vision and challenges customers to interact with their surroundings. Ader is also phygital retailing pioneer - customers can shop and try on goods virtually via Zepeto, take an online VR tour, or interact with in-store digital artworks and interfaces.

Inspiration Seeds: The store’s emphasis on experience encourages customers to truly discover, and engage with, the products. The giant fountain at the centre of the store is a highlight, but in the Ader world nothing is quite as it seems: a changing room can also double as a noraebang singing room, fixtures and fittings move on demand. 

2. WIGGLE WIGGLE.ZIP

1 Eonju-ro 168-gil, Gangnam-gu, Seoul

Image - Copyright - Cosmetics Inspiration & Creation

ID Sheet: This joyful multilevel concept store truly lives up to the lifestyle brand’s motto of, “let's make the obvious fun”. And so, over four floors, you will discover a riot of super-colourful homewares, accessories, pet products, toiletries and trinkets featuring the brand’s signature flower or bear motif. 

Inspiration Seeds: A favourite with K-Pop icons including BLACKPINK’s Jennie, Wiggle Wiggle.Zip is unapologetically playful. The store features a number of key interactive areas that are primed for Instagram photos and TikTok videos, where shoppers can pose with props against colourful backdrops, hang around in ‘upside down’ rooms or try out toiletries in a section styled like a cutesy home bathroom. 


3. THE PERFUME CLUB BY SOOHYANG

28 Seongsui-ro 7-gil, Seongdong-gu, Seoul

Copyright - Cosmetics Inspiration & Creation

ID Sheet: This unique perfume gallery plays to rising connoisseurship by presenting a library of scents. Situated in a former perfume factory, the under-the-radar retail space and workshop is purposefully moody and mysterious, creating a sophisticated environment in which to discover luxury scents by Soohyang. 

Inspiration Seeds: This hidden gem in the upcoming neighbourhood of Seongsu is dedicated to the discovery of new scents. Presented as a social space where people can come together over a common interest in scent, it is a unique space that perfectly illustrates Seoulista’s rising interest in perfumes.

The CIC Take:

Our bespoke Inspiration Tours are uniquely tailored guides to key cities covering retail, galleries, museums, architectural hot spots, and the coolest places to eat and drink. Our partners, Latitude37, are our boots-on-the-ground in Seoul, and as local retail experts - we work closely with the Latitude team to ensure our guides are packed with the latest hotspots and openings.

Following our recent research trip, we can also compile a detailed Retail Report where we will explore the latest openings, consumer shifts and social influences impacting Seoul’s dynamic retail scene.

If you are interested in an Inspiration Tour of Seoul (or any other Beauty city) or a Retail Report please drop us a line today to discuss your needs!

All pictures are from our Agency and copyright protected. Please do not share without prior approval.

Seoul - The Retail Creative Hub

All aboard the Seoul Train!

In July we were finally able to resume our Seoul Inspiration Tour - our expert-curated guide to the beauty capital, created in partnership with South Korean retail experts, Latitude37.

We couldn’t have been happier to guide clients through a packed itinerary that covered K-beauty hot spots, pop-ups, cult brands, cool cafes, must-see exhibitions and the trendiest bars. Every single destination was selected by us, along with Latitude 37, with the sole aim to fire inspiration.

Below, is just a small taster of the type of retail hot spots you can expect from a week’s itinerary in the K-beauty capital.

1/ Dior Pop-Up - Luxury Redefined

Photo Credit: Dior

location: 7, Yeonmujang 5-gil, Seongsu-dong

product: RTW, accessories, cafe

dates: Until 2025

dior.com

Redefining the very idea of a pop-up, Dior goes BIG for Seoul, with a three-year plan to bring experiential luxury retail to the city’s trendy Seongsu-dong district. The facade of the vast 1,700 sqm building features a metal mesh structure with a glass roof, recalling the company’s newly renovated headquarters at 30 Avenue Montaigne. The multi-storey boutique also features a cafe, where visitors can sup in front of a large digital screen that reproduces a trompe l’oeil replica of the gardens of Christian Dior’s childhood home in Granville, Normandy.

 

2/ Ader Space 3.0 - Sci-fi leap into the future

Ader Space - Photo by Latitude 37 for Cosmetics IC

location: 518-11 Sinsa-dong, Gangnam-gu

product: contemporary streetwear, accessories , cafe

adererror.com


Known for bold and ultra-creative in-store experiences and conceptual fashions, Ader’s latest store, in the Sinsa-dong area of Gangnam district, takes a sci-fi leap into the future of multi-reality store design. Part retail store, part art gallery, Ader Error 3.0 is dedicated to the brand’s progressive vision and challenges customers to interact with their surroundings. A changing room can double as a noraebang singing room, another opens to a room with a bunk bed, fixtures and fittings move on demand, and to reach the cafe, visitors have to walk through a hotel-like hallway.

 3/ Uncommon - Cashless redesigned

Credit: Uncommon store - Photo Yongjoon Choi

location: The Hyundai Seoul, 108 Yeoui-daero, Sixth Floor

product: convenience store

@uncommonstore_official

 The ultimate convenience store- cashless, staffless and all app-controlled, Uncommon comes from local architecture and design studio Archi@Mosphere. Before entering the store, consumers download an app, and then scan their phones at the entrance. They can then shop snacks, drinks, fresh fruits and a selection of toiletries with the app taking control of all payments. The store interior is a mash-up of minimalist futurism with retro signage.

Our Inspiration Tours

We tailor every Inspiration Tour to our client’s exacting needs, so drop us a line today to take the next step on your inspiration journey.

Every tour is guided and comes with a complete book with description, addresses and inspiration seeds.

 

PARIS BEAUTY TOUR: 3 INDIE RETAIL SPOTS

Photo credits: Seasonly / Cosmetics Inspiration & Creation

Photo credits: Seasonly / Cosmetics Inspiration & Creation

While recent events have accelerated the digitalization of our lives, retail is still alive as consumers have not totally shifted to e-commerce. According to a recent survey Yougov for the French retail magazine LSA, close to 60 % of French consumers have modified their purchase habits since the quarantine. They are also privileging more local, neighborhood stores.

In Paris, new spaces are flourishing as the wave of Indie French Touch keeps blowing on the market. Discover three must-see spots in “la Capitale” that our team have enjoyed visiting:

SEASONLY - CLEAN AND CUSTOMIZATION

Photo credits: Cosmetics Inspiration & Creation

Photo credits: Cosmetics Inspiration & Creation

Ingredients, yes, but seasonal! A very “French Potager” approach for the latest indie brand Seasonly, born in 2018, with a range of “clean, healthy, seasonal” cosmetics. The brand is one of the more emblematic brands of “Indie French Touch”, with an uncompromising philosophy of “short formulas, with a blacklisted no-list of ingredients, all actives and sourced, in recycled and recyclable packaging.”

At the Galeries Lafayette d'Hausmann, this is the very first corner for the brand. Services include 15 to 60 minutes skincare sessions inspired by face gym in “Seasonly Skin Studio in bubble-cabins” with head massages, Gua Sha, and “Extras” for neck and décolleté. The corner also includes star products like the Huile de Nuit, a botanical concentrate of 14 super-ingredients, or the Anti-Grisaille Sérum.

❤️: Special mention to a very indie, pastel, cocooning approach.

Galeries Lafayette Paris Haussmann, 2nd floor - 40, Boulevard Haussmann, 75008 Paris

Rendez-vous sur place ou par téléphone au 01 42 93 20 28

https://seasonly.fr/

Horace - Frenchy Male Care

Photo credits: Cosmetics Inspiration & Creation

Photo credits: Cosmetics Inspiration & Creation

This is the first permanent store for the male skincare brand at the heart of the Marais, after promising beginnings in 2015. Pre and post-shaving care, high-end toothpaste, natural deodorants, male skincare … Horace is one of the pioneer French XY brands on the market, with 95% sourced from “natural ingredients”. In-store, service is truly made-to-measure for each skin type.

❤️: a sober yet high-end masculine decor, with the opportunity to try the brand’s very first perfume.

Horace 

68, rue Vieille du Temple, 75003 Paris

 L:A BRUKET - HYGGHE IN PARIS

Photo credits: Cosmetics Inspiration & Creation

Photo credits: Cosmetics Inspiration & Creation

After a first store in Saint Sulpice, the Swedish skincare brand is opening this second 50 square-meters location in the Marais. According to its name ( « Lilla Bruket » means “Little Workshop"), the store adopts a Scandinavian warm look, yet extremely minimalistic, to better reflect the sustainable philosophy of the brand: non-gendered, 100% organic and Swedish skincare.

❤️ : a millennial yet minimalistic architecture to best express sustainability, naturality, and no-waste.

L:A BRUKET

77 rue Vieille-du-Temple, 75003 Paris

www.labruket.com

Cosmetics Inspiration & Creation organizes Beauty Tours à Paris, and created a special Indie French Touch report book. Contact the agency for more information.
Follow the agency on Twitter ou Instagram: @cosmeticseeds

Photo credits: Cosmetics Inspiration & Creation