Photo credits: Seasonly / Cosmetics Inspiration & Creation
While recent events have accelerated the digitalization of our lives, retail is still alive as consumers have not totally shifted to e-commerce. According to a recent survey Yougov for the French retail magazine LSA, close to 60 % of French consumers have modified their purchase habits since the quarantine. They are also privileging more local, neighborhood stores.
In Paris, new spaces are flourishing as the wave of Indie French Touch keeps blowing on the market. Discover three must-see spots in “la Capitale” that our team have enjoyed visiting:
SEASONLY - CLEAN AND CUSTOMIZATION
Photo credits: Cosmetics Inspiration & Creation
Ingredients, yes, but seasonal! A very “French Potager” approach for the latest indie brand Seasonly, born in 2018, with a range of “clean, healthy, seasonal” cosmetics. The brand is one of the more emblematic brands of “Indie French Touch”, with an uncompromising philosophy of “short formulas, with a blacklisted no-list of ingredients, all actives and sourced, in recycled and recyclable packaging.”
At the Galeries Lafayette d'Hausmann, this is the very first corner for the brand. Services include 15 to 60 minutes skincare sessions inspired by face gym in “Seasonly Skin Studio in bubble-cabins” with head massages, Gua Sha, and “Extras” for neck and décolleté. The corner also includes star products like the Huile de Nuit, a botanical concentrate of 14 super-ingredients, or the Anti-Grisaille Sérum.
❤️: Special mention to a very indie, pastel, cocooning approach.
Galeries Lafayette Paris Haussmann, 2nd floor - 40, Boulevard Haussmann, 75008 Paris
Rendez-vous sur place ou par téléphone au 01 42 93 20 28
Horace - Frenchy Male Care
Photo credits: Cosmetics Inspiration & Creation
This is the first permanent store for the male skincare brand at the heart of the Marais, after promising beginnings in 2015. Pre and post-shaving care, high-end toothpaste, natural deodorants, male skincare … Horace is one of the pioneer French XY brands on the market, with 95% sourced from “natural ingredients”. In-store, service is truly made-to-measure for each skin type.
❤️: a sober yet high-end masculine decor, with the opportunity to try the brand’s very first perfume.
68, rue Vieille du Temple, 75003 Paris
L:A BRUKET - HYGGHE IN PARIS
Photo credits: Cosmetics Inspiration & Creation
After a first store in Saint Sulpice, the Swedish skincare brand is opening this second 50 square-meters location in the Marais. According to its name ( « Lilla Bruket » means “Little Workshop"), the store adopts a Scandinavian warm look, yet extremely minimalistic, to better reflect the sustainable philosophy of the brand: non-gendered, 100% organic and Swedish skincare.
❤️ : a millennial yet minimalistic architecture to best express sustainability, naturality, and no-waste.
L:A BRUKET
77 rue Vieille-du-Temple, 75003 Paris
Cosmetics Inspiration & Creation organizes Beauty Tours à Paris, and created a special Indie French Touch report book. Contact the agency for more information.
Follow the agency on Twitter ou Instagram: @cosmeticseeds
Photo credits: Cosmetics Inspiration & Creation